Performance Marketing Specialist at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

13 Aug, 26

Salary

0.0

Posted On

15 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Meta Ads, LinkedIn Ads, Lead Generation, ROAS Optimization, Conversion Tracking, A/B Testing, Google Analytics (GA4), Google Tag Manager, PPC, Funnel Optimization, Budget Allocation, Audience Segmentation, Attribution Modeling, Performance Reporting, Paid Media Management

Industry

Staffing and Recruiting

Description

Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads) – Remote | U.S. Time Zones Position Type: Full-Time, Remote Working Hours: U.S. Time Zones About the Role We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms. This role is focused on: Lead generation Paid media optimization ROAS growth Conversion tracking Funnel performance Scalable campaign execution You will manage campaigns across: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads YouTube and display platforms Retargeting and paid acquisition channels This is a hands-on execution role — not strategy-only. If you: Love analyzing campaign performance Enjoy scaling paid media profitably Thrive on testing and optimization This role is a strong fit. What You’ll OwnPaid Media Campaign Management Build, launch, and manage campaigns across: Google Ads Meta Ads LinkedIn Ads YouTube Ads Display and retargeting platforms Develop campaigns focused on: Lead generation Sales and conversions Brand awareness Remarketing Manage: Campaign structure Audience targeting Budget allocation Bid strategies Audience segmentation Campaign Optimization & Scaling Monitor campaigns daily and make performance adjustments in real time Optimize: CPC CPL CPA CTR ROAS Improve: Audience targeting Ad relevance Funnel performance Conversion rates Scale winning campaigns while maintaining efficiency and profitability Identify and troubleshoot underperforming campaigns proactively Creative Testing & Funnel Optimization Run structured A/B tests on: Headlines Ad copy Creatives Landing pages CTAs Collaborate with creative and content teams on high-performing assets Provide data-backed recommendations to improve: Messaging Creative direction Conversion rates Tracking, Analytics & Attribution Implement and maintain: Google Analytics (GA4) Google Tag Manager Meta Pixel Conversion tracking systems Attribution setups Ensure accurate tracking across: Paid campaigns Funnels Landing pages Analyze: User behavior Funnel drop-offs Conversion paths Use insights to improve ROI and campaign efficiency Reporting & Performance Insights Prepare: Weekly performance reports Campaign summaries Optimization recommendations Track and report on: CTR CPC CPL CPA ROAS Conversion rates Present actionable insights and scaling opportunities to leadership Cross-Functional Collaboration Work closely with: Marketing teams Designers Content teams Sales teams Align paid media efforts with business and revenue goals Support integrated campaigns combining: Paid media SEO Email marketing Organic content What Makes You a Strong Fit You combine analytical thinking with creative execution You enjoy testing, experimenting, and improving campaign performance You care deeply about ROI and measurable outcomes You proactively identify opportunities and performance gaps You thrive in fast-paced marketing environments Required Experience & Skills 3+ years of hands-on paid media experience Strong experience with: Google Ads Meta Ads Manager LinkedIn Ads Proven ability to: Scale campaigns profitably Reduce CPA Improve ROAS Strong understanding of: PPC Attribution models Conversion tracking Funnel optimization Experience with: Google Analytics (GA4) Google Tag Manager Reporting dashboards Strong analytical and communication skills Ideal Experience Experience with: Lead generation campaigns E-commerce campaigns Retargeting funnels Familiarity with: HubSpot Salesforce Marketo Marketing automation workflows Experience managing: Multiple ad accounts Client portfolios Large monthly ad spend Google Ads and Meta certifications preferred What a Typical Day Looks Like Review campaign dashboards and performance metrics Launch and optimize paid advertising campaigns Adjust: Budgets Bids Audiences Creatives Analyze funnel and conversion performance Collaborate with creative teams on new ad concepts Troubleshoot tracking and attribution issues Prepare performance insights and optimization recommendations In short: You drive scalable growth through data-backed paid media execution, testing, and continuous optimization. Key Metrics for Success (KPIs) Return on Ad Spend (ROAS) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Click-Through Rate (CTR) Conversion Rate Lead and revenue growth Budget efficiency and campaign scalability Why This Role Stands Out Direct impact on revenue and business growth Opportunity to manage large-scale paid campaigns Exposure to multiple advertising platforms and funnels Strong ownership and autonomy in campaign management Remote flexibility with growth-focused marketing teams Opportunity to grow into senior growth or paid media leadership roles Interview Process Application Review Initial Interview Technical Interview & Campaign Discussion Final Interview with Leadership Apply Now If you: Love performance marketing Enjoy optimizing campaigns daily Know how to scale paid media profitably This role is a strong fit for marketers who combine analytical thinking, experimentation, and hands-on execution to drive measurable growth.

Responsibilities

Build, manage, and optimize high-performing paid media campaigns across Google, Meta, and LinkedIn to drive lead generation and ROAS growth. The role involves daily performance monitoring, creative A/B testing, and implementing precise conversion tracking and attribution.