Location: Abu Dhabi, UAE
Position: Full-time (1 Vacancy)
About PSI Abu Dhabi:
PSI Abu Dhabi is seeking a highly skilled Performance Marketing Specialist to join our dynamic marketing team. This role is perfect for a results-oriented professional with a passion for performance-driven digital marketing. If you have expertise in Google Ads, Facebook Ads, and other digital platforms, and are eager to drive impactful campaigns, we’d love to have you on board!

Key Responsibilities:

• Campaign Management: Lead, execute, and optimize performance-driven digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels.
• Data Analysis & Optimization: Analyze campaign performance against key performance indicators (KPIs), identify trends, and optimize campaigns to drive higher ROI and performance metrics.
• Creative Campaign Strategies: Develop and implement innovative ideas for campaigns, creating customer journeys that align with business objectives and drive conversions.
• Budget Management: Efficiently manage advertising budgets, ensuring cost-effective spending while meeting performance targets.
• Data-Driven Insights: Utilize data to make informed decisions and continuously improve campaign performance, providing actionable insights to stakeholders.
• Collaborative Work: Work closely with other teams (creative, content, analytics) to ensure campaign strategies align with overall marketing goals and deliver optimal results.
• Performance Reporting: Prepare and present detailed performance reports, including recommendations for future campaigns, based on performance data.

Requirements:

• Proven experience in performance-driven digital marketing, with expertise in Google Ads, Facebook Ads, and other digital advertising platforms.
• Strong analytical skills and experience optimizing campaigns based on KPIs, ROI, and performance metrics.
• Ability to generate creative ideas for campaigns and customer journeys.
• Data-driven mindset, with the ability to leverage insights and optimize campaigns for maximum results.
• Strong understanding of paid media strategy and execution.
• Excellent communication skills, with the ability to present and discuss data insights clearly.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

Job Type: Full-time

Application Question(s):

• What is your expected salary?

• Campaign Management: Lead, execute, and optimize performance-driven digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels.
• Data Analysis & Optimization: Analyze campaign performance against key performance indicators (KPIs), identify trends, and optimize campaigns to drive higher ROI and performance metrics.
• Creative Campaign Strategies: Develop and implement innovative ideas for campaigns, creating customer journeys that align with business objectives and drive conversions.
• Budget Management: Efficiently manage advertising budgets, ensuring cost-effective spending while meeting performance targets.
• Data-Driven Insights: Utilize data to make informed decisions and continuously improve campaign performance, providing actionable insights to stakeholders.
• Collaborative Work: Work closely with other teams (creative, content, analytics) to ensure campaign strategies align with overall marketing goals and deliver optimal results.
• Performance Reporting: Prepare and present detailed performance reports, including recommendations for future campaigns, based on performance data