Performance Marketing Specialist at QVC
Brugherio, Lombardia, Italy -
Full Time


Start Date

Immediate

Expiry Date

24 Aug, 25

Salary

0.0

Posted On

25 May, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Teamwork, Soft Skills

Industry

Marketing/Advertising/Sales

Description

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
The Opportunity
Due to growth and investment in Performance and Retention Marketing here at QVC, we’re looking for a Performance Marketing Specialist to join our growing team, based in Brugherio (MB).
You will be an expert in your field, developing engaging campaigns to acquire a new and loyal customer base.
You will work closely with our Retention Specialists and Digital Store teams to drive progress and target new names for the business.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty and electronics – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 15 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2023, QVC International served more than 4 million customers and has more than 6500 team members in the U.K., Germany, Japan, Italy, Poland and China.
Your Impact

Reporting to the Manager Performance Marketing Europe you will be responsible for:

  • Plan, execute and control campaigns in assigned performance marketing channels (such as Affiliate & Paid Social, Display Marketing).
  • Develop weekly and monthly goals with regards to New Names, Sales, Spend and Profitability driven by the assigned performance marketing channels.
  • Setting up campaigns, track and improve results on an ongoing basis, based upon best practices in the Marketing Industry .
  • Develop continuously new business opportunities in the assigned channels driven by insights of executed campaigns.
  • Establish strong relationships with key business partners of the assigned performance marketing channel.
  • Develop business plans based on current results and open opportunities, identify and execute test scenarios together with these partners.
  • Scout new potential partners within assigned channel.
  • Share best practices across markets, developing a close relationship with your peers in the international markets.

What You Bring

  • At least 3 years of experience in Performance Marketing Practice. Proven success in driving profitable sales and customer development.
  • Basic technical knowledge Performance Marketing Tools (e.g. Adobe Analytics, Criteo Ads, Meta Ads, Affiliate Network, etc).
  • Strong Experience in setting up campaigns in assigned performance marketing channel, e.g. Affiliation, Display Marketing or Paid Social (Facebook/Instagram /Tik Tok).
  • Strong analytical skills as well as the ability to present complex issues in an understandable way.
  • Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets.
  • Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.
  • English fluent (mandatory).

Soft Skills

  • Precision and accuracy.
  • Analytical and data driven approach.
  • Ability to work in a dynamic environment.
  • Very good organizational skills.
  • Teamwork.

What we offer

  • Competitive salary
  • Internal Cafè & Canteen service every day
  • Corporate benefits & Corporate Wellness
  • Hybrid work
  • Volunteering initiatives and activities funded by the company

LI-NM4

LI-Hybrid

Responsibilities
  • Plan, execute and control campaigns in assigned performance marketing channels (such as Affiliate & Paid Social, Display Marketing).
  • Develop weekly and monthly goals with regards to New Names, Sales, Spend and Profitability driven by the assigned performance marketing channels.
  • Setting up campaigns, track and improve results on an ongoing basis, based upon best practices in the Marketing Industry .
  • Develop continuously new business opportunities in the assigned channels driven by insights of executed campaigns.
  • Establish strong relationships with key business partners of the assigned performance marketing channel.
  • Develop business plans based on current results and open opportunities, identify and execute test scenarios together with these partners.
  • Scout new potential partners within assigned channel.
  • Share best practices across markets, developing a close relationship with your peers in the international markets
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