COMPANY OVERVIEW

Wingstop UAE is a part of an iconic global brand renowned for its bold flavors, innovative spirit, and exceptional customer experiences. With 25 locations across the UAE, we are on a mission to serve the best wings in the region. We are now looking for a creative and data-driven Performance Marketing Specialist to join our dynamic team and drive measurable business growth.

POSITION OVERVIEW

The Performance Marketing Specialist will design, implement, and optimize digital advertising campaigns across multiple platforms, delivering results aligned with our business objectives. The ideal candidate is a strategic thinker with hands-on expertise in performance marketing, particularly within the UAE market.

REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 4 years of experience in performance marketing, specifically managing campaigns in the UAE market.
• Proven expertise in lead generation and achieving KPIs.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with proficiency in tools like Google Analytics and CRM platforms.
• Expertise in A/B testing, re-marketing strategies, and audience segmentation.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

• Campaign Management:
• Develop, execute, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Conduct A/B testing on creatives, targeting strategies, and ad formats to enhance campaign effectiveness.
• Monitor, analyze, and report on campaign KPIs (CTR, CPC, CPA, ROI), providing actionable insights.
• Collaboration & Strategy:
• Work closely with the marketing team to ensure campaign alignment with broader strategies and brand objectives.
• Collaborate with the creative and content teams to develop compelling ad content that resonates with target audiences.
• Data Analysis & Reporting:
• Create and maintain marketing dashboards, integrating data from CRM and analytics tools to track performance metrics.
• Analyze customer journey data to refine targeting and messaging strategies.
• Budget Management & Trends:
• Manage and allocate advertising budgets efficiently to maximize ROI.
• Stay informed about industry trends, tools, and best practices to maintain competitive campaigns.