Performance Marketing Specialist at Zip Co Limited

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

18 Feb, 26

Salary

0.0

Posted On

20 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Digital Marketing, SEM, Google Ads, Meta Ads, Campaign Management, SEO, Analytics, Collaboration, Creativity, Data Interpretation, Risk Management, Customer Focus, Experimentation, Communication, Adaptability

Industry

Financial Services

Description

Run end-to-end campaigns across paid channels (SEM, Google Ads, Meta Ads) A collaborative marketer who thrives in cross-functional, fast-paced environments Hybrid work model to work in either Sydney or Melbourne offices Write your story with a career at Zip As part of Zip’s Marketing function, you’ll help bring our growth strategy to life by attracting more customers to choose Zip. You’ll join a team that uses creativity, data and experimentation to build engaging, people-centred experiences that support millions across Australia and New Zealand. As our Performance Marketing Specialist, you’ll play a hands-on role in scaling our acquisition efforts. You’ll test new tactics, optimise paid channels, and work closely with Product, Data and Marketing teams to identify opportunities that accelerate customer growth. If you love rolling up your sleeves, experimenting, and making a measurable impact, this is your chance to do career-defining work. What you’ll own Supporting the management and optimisation of acquisition channels across Google Ads, Meta Ads, SEM and SEO to drive efficient customer growth Executing end-to-end campaign delivery from planning through to launch, budget tracking and reporting Developing and testing new creative, messaging and landing page experiences that improve conversion and strengthen the user journey Monitoring performance metrics that matter, identifying trends and using insights to optimise CAC, conversions and overall ROI Partnering with the Web team to support our SEO strategy and uplift organic traffic Collaborating with Product, Data and Marketing teams to prioritise and execute experiments that meaningfully move the needle Contributing to a test-and-learn culture grounded in data, curiosity and continuous improvement What you’ll bring to the team 3 or more years experience in performance or digital marketing with exposure to acquisition campaigns Experience managing campaigns across digital, social or affiliate channels Confidence using tools such as Google Ads, Meta Ads Manager and Google Analytics A strong analytical mindset with the ability to interpret data and translate insights into recommendations A test-and-learn approach with the ability to iterate quickly Great communication and collaboration skills with experience working cross-functionally Prior experience in fintech, financial services or app-based environments is helpful but not essential A mindset that embraces AI and new tools to adapt, learn and grow. An aptitude for identifying and managing risks. Whether you are a People Manager or an Individual Contributor, we are all leaders at Zip, therefore effective risk management is important to how we run our business and part of all our roles. Our values in your DNA. Customer First, Own It, Stronger Together and Change the Game. What you’ll get in return As we write this next exciting chapter in our story, we will continue to move at pace and embrace change. For you, this might mean opportunities to learn new skills with hands-on experience, broader responsibilities, or the buzz of seeing your work impact customers faster. Zip is a place where you’ll get out exactly what you put in. When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen. Zipsters tell us these are just some of the best things about working here. You’ll also receive: 25 days paid leave annually, including birthday leave and quarterly wellbeing days 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers Family support policies including miscarriage bereavement leave and domestic violence leave Mental health and wellness initiatives including a $299 annual wellbeing allowance, free access for you and family members to our wellbeing platform Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass 2 days paid volunteering leave, 2 days study leave and 2 days religious or cultural leave per year Fee-free Zip products and discounts with Zip merchant partners across Australia Team social events, epic offices, free breakfast daily and weekly free lunches in Sydney and Melbourne Access to the Flare Benefits Hub and novated leasing with savings across everyday essentials, wellbeing perks and more Be a part of a team that reflects the diversity of our customers We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique. Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know if there are any adjustments that need to be made to ensure you have a fair and equitable experience. And finally…get to know us Zip Co Limited (ASX: ZIP) is a digital financial services company offering innovative, people-centred products. Operating in Australia, New Zealand and the US, Zip provides access to point-of-sale credit and digital payment services, connecting millions of customers with tens of thousands of merchants. We’re proud to be a values-led business and our values - Customer First, Own It, Stronger Together and Change the Game - guide us in everything we do. #LI-Hybrid

Responsibilities

The Performance Marketing Specialist will manage and optimize acquisition channels across various paid platforms to drive customer growth. This role involves executing campaigns from planning to reporting while collaborating with cross-functional teams to identify growth opportunities.