MINIMUM JOB QUALIFICATIONS:

• 3-5 years of experience
• Paid media/digital marketing experience.
• Strong understanding of digital marketing principles.
• Familiarity with Google Ads, Meta Ads and LinkedIn Campaign Manager.
• Marketing experience in a business-to-business environment.
• Analytics: Reporting and Dashboards experience (GA4, Data Studio).
• Excel basic/intermediate skills.
• Knowledge of Inbound/outbound marketing methodologies.
• Intermediate verbal and written English language communications skills – able to present thoughts and ideas clearly and concisely to internal stakeholders.
• Working knowledge of tools in digital experience and demand marketing, along with established tools such as Google Analytics, Tag Manager, social media platforms, social ads, Google Ads, Programmatic ads.
• Knowledge of Inbound marketing methodologies.

PREFERRED QUALIFICATIONS:

• Experience of ABM (account-based marketing) preferred.
• Paid media platforms experience (Google Ads, LinkedIn for Business, Meta for Business).
• SEO, web and keyword research improving platforms (SEMRush, Similar web, Alexa etc.).
• Performance oriented (KPI management).
• Budget Management.
• Graphic Design Skills.
• Creativity.External providers/agencies management

EDUCATION AND CERTIFICATIONS

• Marketing/Advertising/Comunnication Degree
• Desired Digital Marketing/Digital Advertising specialization/certifications
• Google Ads certifications (At least Search, Display and Video)
• LinkedIn for Business Certification.
• Meta Advertising platforms certifications.
• Google Analytics basic certification (GA4).

• Planning, execution, tracking and improving of digital paid campaigns following the instructions of the regional performance marketing led.
• Segmentation and Audiences creation.
• Monitoring campaign performance regularly and proposing optimization actions to manager and stakeholders.
• Creating text ads in English based on the correct information that is available on the topic, or proposing English-language versions of ads for translation into other Americas languages
• Creation of buyer personas and definition of audiences.
• Customer journey definition (TOFU, MOFU, BOFU).
• Contributing to budget allocation and ensuring efficient budget management across paid advertising campaigns under your control
• Participating actively in planning meetings, depending on project needs and stakeholder requests
• Liasing with AMERICAS Content / SEO / Web team / Product Owners / Lines of Business representatives / Field Marketing Managers etc. to align on shared objectives and tactics and ensure no overlapping of efforts.
• Creating text ads, display and video ads with the graphic design team support in English based on the correct information that is available on the topic, or proposing English-language versions of ads for translation into other Americas languages.
• Reporting and dashboard creation.
• KPIs management to track and improve the results.
• Being prepared to tackle new paid advertising platforms, as per project requirements.
• UTM Codes creation.
• Marketing automation support.
• eCommerce paid media promotion.
• Global marketing programs alignment and support.
• Works closely with the central marketing teams to ensure alignment on demand program key messages and goals.
• Collaborates with the field and central marketing teams to ensure cohesive creation, execution, and testing/optimization to increase engagement.
• Supports the documentation and communication/distribution of best practices for demand marketing program implementation across the organization, including recommendations for improvements.
• Acts as a key player and advocate for testing and optimization, promoting data-driven risk-taking by demand marketers.
• Demonstrating and cultivating an interest in trends and best practices in Paid Media, as well as in digital continuity solutions and digital marketingDeveloping and maintaining productive work relationships with internal stakeholders and colleagues in other departments