Performance Marketing/UA Manager (Gaming) at Infatica.io

, , Cyprus -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

0.0

Posted On

15 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, User Acquisition, Data Analysis, Campaign Management, Google Ads, YouTube Advertising, Meta Advertising, TikTok Advertising, Analytical Skills, CPA/CPI Models, User Retention, Marketing Analytics, Creative Testing, Collaboration, Gaming Industry, Gamer Psychology

Industry

IT System Data Services

Description

We are a global DaaS ecosystem, and now we’re looking for a data-driven and agile Performance Marketing/UA Manager (Gaming) to lead user acquisition for our innovative gaming software platform (Game Launcher). Your core mission will be to drive high-quality traffic, acquire users cost-effectively, and scale our presence in key international markets. You will be at the intersection of growth marketing, data analysis, and product, testing hypotheses with Product Managers and optimising campaigns for maximum ROI. Key Responsibilities: Develop and execute a comprehensive performance marketing strategy to drive user growth for our desktop game launcher. Manage e2e campaigns across multiple channels including Google Ads, YouTube, Facebook/Instagram, TikTok, Telegram, Reddit, Discord, and Twitch. Rapidly launch and test campaign hypotheses, creatives, and audience targeting to identify winning combinations for scaling. Work with CPA/CPI models, focusing on optimizing for key events like successful installations and user retention. Implement and analyze user event tracking, build conversion funnels, and continuously optimize the user journey to improve conversion rates and reduce churn. Collaborate closely with the product team to align marketing strategies with product goals and user propositions. Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention. Requirements (mandatory): Proven experience in Gaming performance marketing and organic user acquisition for B2C software. Hands-on expertise with Google Ads, YouTube, Meta, TikTok advertising. Experience with Telegram, Reddit, Discord, or Twitch is a significant plus. Track record in driving traffic and organic growth from Tier-1 geos (US, UK, Germany, France). Strong analytical skills and proficiency with marketing analytics tools for tracking and optimization. Experience with building and optimising campaigns on a CPA/CPI model. A proactive, "get things done" attitude with a positive and open communication style. High flexibility and ability to thrive in a fast-paced environment, adapting quickly to market trends and platform algorithm changes. Ownership and autonomy. Leadership qualities and the ability to argue your point of view with data-driven reasoning. Fluent English. Nice to have: Experience with micro-/nano-influencer marketing within the gaming niche. Deep understanding of gamer psychology and trends within gaming communities (Minecraft experience is a huge advantage). Experience in collaborations with indie game developers and small studios. Experience in affiliate or arbitrage traffic. What We Offer: A competitive salary package (based on your experience and location). Great opportunities to work on a cutting-edge product in the dynamic gaming industry. A remote-friendly work environment/work-life balance. Ownership/freedom. A challenging role with high autonomy and a direct impact on the business growth.

Responsibilities

The Performance Marketing/UA Manager will develop and execute a comprehensive marketing strategy to drive user growth for a gaming software platform. This role involves managing end-to-end campaigns across multiple channels and optimizing for maximum ROI.