YOUR PROFILE

• Deep expertise in e-retail media across Pure Players, Omnichannel, and Last Milers, including on-/off-platform solutions (Search, Display, DSP, CPAS, Affiliates, Social Commerce, Influencer campaigns).
• Proven leadership in digital marketing, including joint business planning with e-retailers, leading large-scale events, and managing multiple performance agencies.
• Strong analytical and strategic mindset, with hands-on experience in reporting, A/B testing, conversion modeling, and journey optimization.
• Solid CPG background with a track record in eCommerce performance marketing roles and campaign execution.Excellent soft skills: independent, proactive, results-driven, and adaptable, with strong communication and storytelling abilities backed by data insights.
  At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
  Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all

• Develop and execute performance marketing strategies across on- and off-platform media, optimizing traffic, conversions, and spend efficiency.
• Manage the e-commerce marketing budget and media calendar, ensuring high ROI in campaigns, promotions, and e-retailer events.
• Lead performance tracking and optimization by setting KPIs, driving A/B testing, and refining strategies based on data and insights (ROAS, search, conversion).
• Collaborate cross-functionally with internal teams (Digital, Brand, eComm) and external partners (agencies, media, regional/global teams) to ensure aligned, full-funnel marketing execution.
• Identify growth opportunities by testing new media channels and sharing best practices to foster continuous improvement.