Performance Ops & Acquisition Lead - MENA at TMGM

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

01 Jun, 26

Salary

0.0

Posted On

03 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Acquisition, Campaign Management, Marketing Operations, Team Leadership, Arabic Language Audiences, Cost Management, A/B Testing, Attribution Frameworks, Marketing Technology Stack, CRM Integration, Lead Scoring, SOP Development, Data Analysis, Brand Localization, Regulatory Compliance, Mentoring

Industry

Financial Services

Description

As Performance Ops & Acquisition Lead, you will own the full paid acquisition funnel and the marketing operations infrastructure that powers it — from strategy and campaign execution to analytics, process design, and team leadership — with the goal of driving qualified trader acquisition and brand awareness across the MENA region. You will lead a small regional marketing team while working closely with business development, product, and compliance teams to craft culturally resonant campaigns for Arabic- and English-speaking audiences, adapting TMGM's global brand for local relevance. Key Responsibilities Paid Acquisition & Campaign Management ▸ Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences ▸ Manage significant regional ad budgets with rigorous focus on cost and return benchmarks ▸ Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates ▸ Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances Marketing Operations & Infrastructure ▸ Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels ▸ Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling ▸ Develop and document standardised SOPs and reporting processes to support team efficiency and scalability ▸ Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics ▸ Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling Regional Strategy & Localisation ▸ Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA ▸ Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars ▸ Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets ▸ Ensure all marketing activities comply with regional regulatory requirements Analytics & Reporting ▸ Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs ▸ Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms ▸ Monitor competitor activity and industry trends across MENA to identify growth opportunities Team Leadership & Cross-Functional Collaboration ▸ Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture ▸ Work with the global creative team to brief and produce high-quality Arabic and English ad creatives ▸ Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets ▸ Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour ▸ Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans What We're Looking For Essential Requirements ▸ 5+ years of hands-on performance and digital marketing experience, with at least 2 years focused on the MENA region ▸ Proven track record managing and scaling paid media campaigns across major channels with measurable results in a B2C environment ▸ Demonstrated experience building and leading a marketing team, with the ability to coach and develop junior talent ▸ Strong marketing operations mindset — experience owning marketing technology stacks, CRM integrations, lead scoring, and marketing automation tools ▸ Experience in financial services, fintech, forex/CFD trading, or adjacent regulated industries strongly preferred ▸ Deep understanding of the MENA digital landscape, including platform behaviours, audience segmentation, cultural sensitivities, and media buying nuances ▸ Strong analytical mindset with proficiency in web analytics, attribution tools, and business intelligence platforms ▸ Familiarity with regulatory marketing requirements in the UAE and wider Gulf markets Preferred Qualifications ▸ Bachelor's degree in Marketing, Business, Communications, or a related field ▸ Relevant digital marketing certifications ▸ Experience building marketing operations infrastructure from the ground up in a growth or scale-up environment ▸ Exposure to affiliate marketing or partnership marketing in the trading sector ▸ Arabic language proficiency is a strong advantage

Responsibilities

The Lead will own the entire paid acquisition funnel and its supporting marketing operations infrastructure across the MENA region, focusing on driving qualified trader acquisition and brand awareness through strategy, execution, and analytics. Key duties include planning and optimizing paid media campaigns, managing regional budgets, building tracking frameworks, and leading a regional marketing team.