Performance Specialist Lead, MarTech at StackAdapt
United States, North Carolina, USA -
Full Time


Start Date

Immediate

Expiry Date

19 Jun, 25

Salary

0.0

Posted On

20 Mar, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Ethnicity, Ad Tech, Continuous Improvement, Communication Skills

Industry

Marketing/Advertising/Sales

Description

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
The Performance Specialist Lead will develop rigorous measurement and optimization strategies to maximize campaign performance with a particular focus on our new email and data products. You will act as a trusted advisor to the Sales and Account Management teams on complex campaigns, as well as work directly with select, high-profile accounts. Success in this role will require deep platform expertise, and the ability to explain complex concepts to diverse audiences and stakeholders.
The ideal candidate for this role is highly data-driven, customer-focused, and passionate about driving great results for clients. You will create industry-leading measurement and optimization strategies, drive revenue growth, and demonstrate thought-leadership inside and outside the company. Success in this role will require adaptability, creative problem-solving, and a growth mindset.
StackAdapt is a Remote First company. We are open to candidates located anywhere in the United States or Canada for this position.

Responsibilities


    • Create best practices to maximize campaign performance across various campaign goals and marketing objectives, with a focus on leveraging email marketing tactics to improve results across all channels

    • Develop measurement frameworks and consult internal stakeholders on implementation
    • Provide campaign management and optimization consultation to internal stakeholders and for selected key strategic clients
    • Partner with programmatic analysts to create reporting and analytics solutions enabling faster insights and better campaign performance
    • Troubleshoot advanced technical problems including performance issues, measurement discrepancies
    • Collaborate with engineers, data scientists and product managers to solve complex technical problems; lead and advise on testing new product features and build best practices and compelling value statements for GTM motions
    • Partner with and inform Product on platform enhancements and automation needs for better campaign performance
    • Partner with Revenue Enablement team to develop training for AM and AE teams on best practices for campaign management and optimization
    • Partner with Marketing to create internal and external case studies and demonstrate thought leadership in the domain of email marketing
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