Performance Strategist (manager, performance marketing)

at  Thrive Digital

QUALIFICATIONS

• You have executed, planned and maintained multi-channel, full funnel performance marketing accounts of $200k+ USD media spend per month at a consistently positive ROI for the client across multiple platforms at a time (e.g., Meta, Google Ads, YouTube, Display, Programmatic Platforms, TikTok, Twitter, Spotify and others).
• You have advanced analytical skills and are experienced in using visualization tools like Google Sheets, Excel, Google Data Studio, Tableau or similar platforms to pull, sort, analyze and draw insight from ad platforms, analytics, and / or business intelligence tools.
• You’ve managed performance media across a range of business verticals and sizes (ecommerce, lead gen, etc), and have been responsible for pacing, forecasting and reporting the impact of performance media on overarching business goals.
• You have successfully managed client and / or key stakeholder relationships (ranging in seniority) via weekly touchpoint meetings, quarterly business presentations and asynchronous communication channels (Slack, email, Asana, etc). You’ve resolved difficult stakeholder situations, keeping priorities organized and objectives aligned and have consistently received buy-in on strategic proposals or deliverables.
• You have effectively communicated with clients on marketing concepts such as incrementality, KPI selection, attribution and business economics and have incorporated marketing measurement considerations into your strategic approaches.

THE ROLE

Joining the Performance department (performance marketing) as our Performance Strategist, you’ll ensure Thrive operates at peak performance by establishing efficient processes, implementing best practices, and fostering growth within your team in both technical and strategic areas. Your mission will be to develop and execute project growth initiatives, lead a high-performing team, and uphold our company philosophy. You’ll focus on setting your team up for success by enhancing the systems used to build, maintain, and grow client relationships through continuous improvement of philosophies, programs, policies, and processes.

YOUR FOCUS OF RESPONSIBILITIES WILL BE:

• Domain: Recognized as an emerging leader in performance marketing at Thrive, you solve client challenges, elevate team skills, and drive program growth by enabling teams to excel in their projects and careers.
• Example: You’ll lead teams in the research, media planning and strategic roadmaps across mid-sized projects. You’re responsible for mobilizing internal teams and working alongside them from inception through to hands-on, ongoing execution and optimization, while reporting to stakeholders on key performance indicators.
• Client: Organizing and leading high-impact client relationship drivers, such as client onboards and business reviews, and using the latest and most cutting-edge methods and tools available to achieve successful outcomes.
• Example: You lead strategic conversations with small to mid-sized clients 1:1, proactively engaging in and consistently monitoring client sentiment to ensure we’re addressing any challenges and opportunities. You provide constructive feedback to team members and work with the senior operational team to address any resourcing, performance or economic shifts.
• People: Elevating people you work directly and indirectly with to bring best-in-class solutions to projects through their thinking and execution. Supporting the development of team members to grow company performance expertise.
• Example: You either manage team members directly or work closely with them in a mentor and advocate capacity, addressing any role performance challenges proactively and appropriately. You set team members up for success to continuously elevate their roles on projects, are an expert at giving feedback and approach difficult conversations with confidence and care.
• Company: Lead a culture of project excellence in the Performance department by guiding daily interactions, developing initiatives, and aligning individual efforts with organizational goals. Monitor team workflow, use business intelligence tools to optimize people and project allocation.
• Example: You lead team-level conversations and support initiatives that keep Thrive on the leading edge of performance marketing. You get buy-in, work through change management, and successfully collaborate with cross-functional support as needed.

WE’RE COMMITTED TO DELIVERING AN EXCEPTIONAL ONBOARDING EXPERIENCE THAT WILL CREATE A STRONG FOUNDATION FOR YOUR LAUNCH IN THIS ROLE:

• In your first 30 days you’ll familiarize yourself with Thrive’s tools and processes and begin onboarding to projects and teams across your department, identifying performance opportunities and building relationships.
• In your first 60 days you’ll be playing an active role across projects, collaborating with teams on day-to-day and longer term account initiatives. You’ll begin developing processes and strategies to improve team and project success and sharing key insights with others.
• In your first 90 days you’ll be stepping into account leadership opportunities, providing support across project planning, strategy, client partnerships and team skills development.