Performance Strategy Director at dentsu

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

25 Jan, 26

Salary

0.0

Posted On

27 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Strategy, Data Analysis, Search Marketing, Bidding Strategies, Demand Optimization, Communication, Storytelling, Media Efficiency, Performance Measurement, Attribution, Digital Marketing, Client Engagement, Mentoring, Technology Insights, Consumer Behavior, AI Tools

Industry

Advertising Services

Description

Job Description: We are looking for a forward-thinking Performance Strategy Director to lead the development of performance-driven strategies across major clients in the MENA region. You will act as the bridge between technology, data, and storytelling — shaping how we use performance media, analytics, and platforms to drive measurable business outcomes. This is a client-facing (not client-handling) role suited for a confident communicator and storyteller with strong experience in performance strategy, search, and data-driven planning. Key Responsibilities Lead the performance strategy for key clients across markets, ensuring integration of data, tech, and communications thinking. Partner with client leads and media teams to define growth opportunities through performance-based frameworks (ROAS, CPA, demand and bidding optimization, etc.). Translate complex data and platform insights into clear, compelling narratives that drive decision-making at the client level. Collaborate closely with digital, media, and creative teams to build strategies grounded in technology, search, and consumer behavior insights. Maintain a strong understanding of performance ecosystems (search, social, commerce, analytics, programmatic) and how they interconnect. Support thought leadership initiatives by contributing to internal best-practice playbooks, presentations, and client strategy sessions. Mentor and guide performance strategists and planners to foster analytical and storytelling excellence across the team. Requirements 13-15 years of experience in performance strategy, media, or digital marketing — ideally within agency or consultancy environments. Proven expertise in search and performance marketing, including bidding strategies, demand analysis, and optimization. Strong understanding of technology-driven categories such as telecom, tech, or data-intensive industries. Ability to translate data into actionable strategies and articulate them with clarity and confidence to senior clients. Exceptional communication and storytelling skills — capable of simplifying technical concepts for business audiences. Strategic thinker with hands-on exposure to performance measurement, attribution, and media efficiency frameworks. Regional experience in MENA preferred; however, we welcome candidates with advanced-market exposure (UK, Germany, Italy, France, Spain, Singapore) and confidence in English communication. Experience in AI language models and tools and their application in enhancing strategic analysis, audience understanding, and content optimization. Location: Dubai Brand: Carat Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

Responsibilities

Lead the development of performance-driven strategies for major clients in the MENA region, integrating data, technology, and communications. Collaborate with various teams to translate complex data insights into actionable strategies that drive client decision-making.