Job Description:
Have you ever noticed how websites seem to know what you like, or how ads feel tailor-made for your interests? Or maybe you’ve spotted when the communication completely misses the mark?
If you want to help brands get this right, join us! As part of Merkle’s Activation & Enablement team, you’ll work with innovative strategies and leading technologies to create personalized customer journeys and impactful campaigns across channels.
As a Personalisation Consultant, you’ll design and deliver data-driven experiences that drive engagement and business impact. You’ll work hands-on with advanced marketing automation solutions, collaborate with cross-functional experts, and help major brands connect with their customers in smarter, more relevant ways.

Your responsibilities will include:

• Designing and implementing personalized digital experiences and creating relevant audiences based on customer insights
• Setting up and optimizing marketing automation campaigns and multi-step customer journeys
• Building and testing personalised campaign flows that enable seamless customer interactions
• Analyzing customer insights to create relevant, data-driven experiences
• Managing segmentation and targeting strategies to improve campaign performance
• Collaborating with creative, technical, and commercial experts to deliver seamless customer experiences
• At Merkle, you’ll be part of a highly skilled team, working alongside specialists who combine creativity, analytics, and technology to create next-level customer experiences.

Qualifications

• We’re looking for someone passionate about personalisation, marketing automation, and customer experience — and eager to make an impact. You should be comfortable working with data, technology, and campaigns.We imagine that you have:
• Experience working with personalisation, marketing automation, CRO, analytics, or similar areas
• Familiarity with tools like Adobe Target, Adobe Campaign, Adobe Journey Optimizer, Dynamic Yield, Bloomreach, or similar platforms
• A solid understanding of customer segmentation, targeting, and data-driven marketing
• Strong analytical skills and attention to detail when building, testing, and optimizing campaigns
• A relevant education within IT, marketing, communication, or business — for example from ITU, CBS, KEA, or a similar institution

Benefits:

• A nice pension scheme + health insurance
• Weekly Friday bars (yup, your weekend buzz is on us!)
• Breakfast and lunch at our office
• Flexible work model with remote workday options
• An unlimited amount of coffee, tea and supportive colleagues
• Wine tasting, coffee club, game nights, grand parties, fun events

We have employees who’ve stayed with us for 5, 10, 15, and even 20 years! There’s room for you to be yourself, including dressing however you like.
Additional information
Company Description
Merkle, a dentsu company, powers the experience economy. For more than 35 years, we’ve put people at the heart of digital business transformation. As the world’s only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.
For more information, visit
www.merkle.com
.
Inclusion and Diversity:
At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
Contact:
We look forward to receiving your application for any questions, please contact the TA in charge of this role: Thomas Holley, Senior Talent Acquisition Partner, EMEA, NE. #LI-MERKLE #LI-Onsite #LI-TH2
Location:
Copenhagen
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanen

• Designing and implementing personalized digital experiences and creating relevant audiences based on customer insights
• Setting up and optimizing marketing automation campaigns and multi-step customer journeys
• Building and testing personalised campaign flows that enable seamless customer interactions
• Analyzing customer insights to create relevant, data-driven experiences
• Managing segmentation and targeting strategies to improve campaign performance
• Collaborating with creative, technical, and commercial experts to deliver seamless customer experiences
• At Merkle, you’ll be part of a highly skilled team, working alongside specialists who combine creativity, analytics, and technology to create next-level customer experiences