ABOUT US

Concord isn’t your typical consulting firm; we’re an execution focused company passionate about delivering results. Our mission is to help clients enhance customer experiences, optimize operations, and revolutionize product offerings through seamless integration, optimization, and activation of technology and data.
Our services and solutions include Digital Experience (Salesforce, Headless Commerce, UI/UX), Data and Analytics (Snowflake, Databricks, Martech Analytics), and Engineering and Application Services (Application Modernization, Greenfield Apps, Portal Buildout, etc.).
We are seeking an experienced Personalization Strategy Lead to drive strategy and execution. In this consultant role, you will combine a product mindset with strong analytical acumen to design impactful customer experiences through experimentation and personalization. If you are highly data-driven, results-oriented, and passionate about leveraging insights to create tailored customer experiences, we’d love to meet you.

• Experimentation Strategy: Plan and run experimentation programs (A/B and multivariate tests) to validate hypotheses and optimize content, offers, and targeting. Derive actionable insights from experiment results to drive continuous improvement.
• Customer Experience Design & Analysis: Map and analyze customer experiences to identify opportunities for optimization or personalization at each touchpoint. Use data and customer feedback to continuously improve user experience and engagement.
• Personalization Strategy: Lead the development and execution of end-to-end personalization strategies across email, mobile, web, and other channels. Leverage customer data to deliver the right message to the right audience at the right time.
• Cross-Functional Collaboration: Work closely with marketing, analytics, and technology teams (both at Concord and the client) to implement and measure the impact of customer experiences. Identify and refine the “art of the possible” by aligning tool capabilities, data, customer needs, and business goals.
• Product Ownership & Delivery: Bring a product management mindset to experimentation and personalization initiatives. Take end-to-end ownership of projects – from concept and requirements through delivery – and ensure they meet defined success metrics. Monitor performance of experiments and report on KPIs, using data to inform ongoing strategy adjustments.