DESCRIPTION

Under the direction of the Franchise Business Director and in partnership with cross functional Franchise colleagues, the Customer Engagement Specialist will maximize net portfolio sales and build brand advocacy with targeted customers primarily through digital first multichannel campaigns inclusive of social media campaigns. These digital first campaigns will complement the sales efforts of the local field teams in key markets. Campaign design will mirror broader brand strategy, capitalize on local and regional marketing opportunities and drive execution of home office initiatives. CE Specialists will also be responsible for engaging directly with target customers in a virtual (90%) and live (10%) sales capacity and service as the primary point of contact for Boehringer Ingelheim customers that lie outside of the promotional sales territories (I.e., White Space).The CES will collaborate with sales specialists in live and virtual selling environments to create win-win relationships for customers, patients and Boehringer Ingelheim. Targets include traditional HCP customers and nontraditional targets that impact patient care. CES partners include peer CES and sales teams, sales management (Business Managers & Directors), Regional Marketers/Analysts, Business Transformation/Cx team, Digital Center of Excellence, franchise brand marketers and health system colleagues to collaboratively identify/execute digital first opportunities. The CES is responsible for the collaborative (with local sales teams and Regional Analysts/Marketers) identification of these opportunities and development of strategic implementation plans. The CES will regularly report results back to sales leadership, relevant internal partners and other CES across the organization to optimize the role’s approach in the market.The CES role encompasses a self-directed work environment with day-to-day operations and decisions, utilizing product knowledge, demonstrating selling skills and social media campaign management to influence targeted health care professionals to support the use of BIPI promoted products. Executes brand strategies to ensure that company sales and marketing messages are delivered appropriately to customers. Develops and maintains working relationships with customers.As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies’ success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim’s high regard for our employees.

REQUIREMENTS

• Bachelor’s Degree Required.
• Two plus (2+) years of Pharmaceutical/Medical sales or marketing.
• Project management experience preferred.
• Experience in developing and implementing digital engagement campaigns.
• Strong understanding of, and active presence on core social media platforms.
• Innovative thinker who thrives in creative roles and likes to solve problems.
• Strong written and oral communication/presentation skills, particularly in a virtual environment.
• History of successful performance.
• Proficiency in excel, word, outlook, and database applications.
• Ability to travel (may include overnight travel).
• Ability to self-motivate through ambiguity and thrive in a matrixed team environment.
• Ability to engage with customers through a variety of digital media and platforms (live, remote, video conference, marketing email etc.)
• Ability to integrate digital assets and strategies into broader territory level business plans.
• Strong analytical and problem-solving skills.
• Valid Driver’s License and an acceptable driving record.
• Demonstrates strong collaboration and communication in both live and virtual/digital channels.
• Experience in developing digital engagement campaigns, strong understanding, and active presence on core social media platforms.
• Understanding of the pharmaceutical/healthcare landscape with previous Pharmaceutical/Medical sales experience.

• Utilizes product knowledge and demonstrated selling skills to influence targeted health care professionals to support the use of BIPI promoted respiratory products.
• Executes the brand strategies to ensure that company sales and marketing messages are delivered appropriately to customers.
• Grows franchise sales by capitalizing on opportunities to increase BI’s digital impact in the marketplace.
• Works effectively with all customer facing roles in each geography to meet customer needs and deliver net sales objectives.
• Completes pre-call plans to meet key stakeholder needs.
• Builds discussion around customer needs and opportunities.
• Fosters customer network development and communication.
• Has accurate and timely follow up discussions with customers.
• Uses appropriate BIPI sales training techniques to facilitate customer decision making process.
• Partners on the design of and leads the implementation of digital first campaigns that align with brand/franchise strategy and are in line with compliance guardrails.
• Serves as the primary point of contact in white space areas while achieving key objectives with the support of internal and external stakeholders.
• Identifies top plans for customers.
• Engages customers in comprehensive discussions on the payer environment, Co-pays, formulary access and BIPI patient adherence tools.
• Works in collaboration with local sales leadership, payor sales to generate and sustain support for products on MCO formularies, including AIM priorities.
• Delivers on continuation of care model, including discharge protocol, treatment algorithms, disease management etc.
• Implements the strategic and tactical framework of digital first campaigns supporting the franchise products marketing direction.
• Assists in the development of A/B Campaign testing initiatives.
• Analyzes qualitative and quantitative territory information to optimize territory business plan and customer calls.
• Develops plans to optimize allocations of key resources including samples, co-pay cards, funds for speaker programs and in office meals.
• Leverages opportunities that meet both territory and brand tactics.
• Utilizes supporting analysis tools to plan activity, report and monitor resource utilization and maintain account and customer records.
• Campaign channels may include live customers interactions, social media platforms, CRM (Veeva Engage, Veeva Engage Connect, P2P, VAE/Email, web, congresses/symposia, podcasts, streaming video.
• Designs a dynamic customized call plan that identifies thought leaders, innovators, and advocates to support BIPI products.
• Completes all administrative responsibilities as directed by management.
• Successfully completes all sales training requirements.
• Performs all company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA, PDMA, EPA, Pharma etc.) and company policy and procedures.
• Immediately reports to management when violations are noted/observed.
• Demonstrates high ethical and professional standards with all business contacts to maintain BIPI’s excellent reputation within the medical and pharmaceutical community.
• Works effectively with all customer facing roles in each geography to meet customer needs and deliver net sales objectives.
• Analyzes qualitative and quantitative data to optimize territory business plan and customer calls.
• Monitors local market conditions for changes that impact business.
• Develops plans to optimize allocation of key resources, including samples, co-pay cards, funds for speaker programs and funds for in-office meals.
• Adjusts implementation plans on a regular basis based on marketplace needs.