MANDATORY SKILLS:

• Scientific background with a PhD in a life science field, such as Biology, Biochemistry, Genetics, Cellular Biology, Neuroscience, Microbiology, or Immunology (NOT math, physics, engineering, or astronomy).
• Excellent written communication skills.
• Strong account management abilities, with experience working in the life science sector.
• Super organized, dependable, and able to manage multiple projects simultaneously.
• Easy to get along with
• Open to feedback and implementing improvements.
• A commitment to meeting deadlines.

ROLE 2: PPC SPECIALIST:

• Manage client accounts by conducting monthly meetings to review campaign performance and addressing client inquiries.
• Perform keyword research, target customer research, and create compelling ads.
• Upload, optimize, and manage campaigns across various platforms, including Google Ads, LinkedIn Ads, and more.
• Collaborate with the design team to develop effective Display Ads.
• Build and manage advertising campaigns on LinkedIn and Twitter.
• Host client meetings to discuss results and plan future strategies.

DAILY RESPONSIBILITIES INCLUDE:

• Conducting keyword research for SEO clients and new Google Ads campaigns.
• Writing on-page SEO recommendations to enhance website performance.
• Developing and optimizing digital marketing strategies for both new and existing accounts.
• Reviewing wireframes and web designs to ensure alignment with SEO and marketing objectives.
• Supporting various digital marketing deliverables, including UX Research, Customer Interviews, and more.
• Preparing engaging client presentation decks to showcase campaign performance and recommendations.
• Hosting meetings with clients to discuss campaign results and collaboratively plan next steps, whether for SEO or PPC initiatives.
• Uploading new campaigns using Google Ads editor and optimizing existing accounts for Google Ads.
• Collaborating with the design team to create compelling Display Ads.
• Building and managing advertising campaigns on LinkedIn and Twitter, aligning with client objectives.

Outcomes: Role 1: Digital Marketing Strategist:

• Conduct thorough keyword research and formulate effective SEO strategies.
• Perform user experience (UX) audits and provide actionable optimization recommendations.
• Develop targeted scientific content strategies tailored to digital audiences.
• Conduct comprehensive competitor analysis to inform marketing tactics.
• Undertake customer research and create detailed personas.
• Proficiency in tools such as SEMrush, Google Analytics, Google Search Console, and the Keyword Tool