GENERAL SUMMARY:

The Physician Promotion Specialist is an integral member of the Physician Engagement team and is responsible for assisting in the development and implementation of multi-channel marketing tactics to meet business objectives related to physician and practice growth, patient acquisition, revenue generation, awareness and reputation-building efforts as well as other key business objectives. The Physician Promotion Specialist position requires autonomous execution of multiple simultaneous tasks. A successful Physician Promotion Specialist will demonstrate a keen attention to detail, strong interpersonal and customer service skills, a preference for collaboration and team-oriented project work. This position reports to the Director Physician Engagement.

EDUCATION/EXPERIENCE REQUIRED:

• BS/BA degree in marketing, web/digital, communications, public relations, advertising, health care management or a related field.
• Two (2) years of related work experience required; or five (5) years of equivalent work experience required in marketing, web/digital, communications or, public relation in lieu of a degree.
• Competent in multi-channel integrated marketing and digital communications, along with associated analytics tools.
• Demonstrated experience and appetite for staying current on the evolving digital marketing landscape (i.e., CRM, social media, SEM, SEO, etc.).
• Ability to assist in translating a client’s business objectives into a comprehensive marketing plan.
• Possess excellent organizational and project management skills, including prior experience with software application(s) such as Excel, PowerPoint, SharePoint or other business project management apps.
• Familiarity with data, analytics and metrics, with the ability to identify and summarize key performance indicators.
• Solid writing skills and the ability to direct, edit and work with Creative Services for the production of promotional tools and materials.
• Progressive knowledge of digital and social media platforms.
• Must be guided by a service-oriented approach and value strong internal and external partner relationships, demonstrating excellent customer service skills and consistently representing the division and organization with excellence.
• Autonomously manages numerous clients and complex issues while knowing when to seek guidance and support from leadership.
• Strong interpersonal skills.
• Ability to effectively receive constructive coaching, feedback and education and quickly apply those learnings to improve work and other contributions.
• Strong writing, communication and presentation skills.
• Health care experience preferred.
• Experience using MS Word, PowerPoint, Excel, and SharePoint required, and project management software preferred.

• Assist in producing multi-channel marketing plans in support of newly onboarded physicians and/or practices, including execution and reporting.
• Coordinate promotions and communications focused on CME events, supporting attendance and creating awareness amongst the medical group and affiliates including creating timelines of scheduled support, measurement and reporting of results.
• Manage promotions for increased awareness and usage of third-party physician reputation opportunities amongst the medical group.
• Support the content gathering and editing process for service line newsletters including ongoing reminders, deadline management, brand alignment and enhanced distribution.
• Assist in supporting various incoming physician marketing requests from across the health system.
• Assist with marketing and promotions that support the health system’s physician and practice promotion objectives, focused on expanded service utilization through the use of various marketing channels.
• Manage the creation and distribution of certain consumer collateral produced in support of physicians, practices and services.
• Support the Director with marketing and promotional initiatives including execution, measurement and reporting.
• Works with all partners to gather measurement data to demonstrate campaign efficacy, and opportunities for optimization.
• Collaborate with all colleagues to meet goals and objectives.
• Coordinate with external business partners (consultants and vendors) for various requests and management of day-to-day operations.
• Creates, updates and maintains reports including Excel, PowerPoint presentations and Word documents.
• Ensures brand standards and consistency are maintained for all projects by leveraging templates, playbooks and other standardized resources, and working with internal creative and brand team.
• Provide copywriting and editing; and writing content as needed.
• Performs other responsibilities or assignments, as required.