WHO ARE YOU?

• You will have a strong understanding of communications planning and the flexibility to adopt/adapt different approaches dependent upon the needs of the client and brief.
• You will have experience of client management and influencing skills. Previous experience gained on FMCG/retail brands would be a distinct advantage.
• You will consistently demonstrate curiosity and have a drive to make yourself better at what you do and increase your knowledge.
• You are someone who has a passion to learn and maintain a detailed knowledge of media and market trends
• You will be highly collaborative and facilitate a productive working relationship across the agency as well as someone who is passionate about leading and managing people.
• A self-starter who works well in a fast-paced, team-oriented environment
• An effective communicator with strong interpersonal skills and articulate presentation skills
• Someone who takes pride in the work they deliver and looks for driving excellence as a standard.

THE ROLE:

The Account Manager leads all day to day channel planning, campaign management and account handling, supporting the Account Director in delivering best in class comms planning and client servicing. As they develop in their career at T&Pm they have the opportunity to take a leadership position on selected brands within the client portfolio, supported by senior leaders within the team. They are supported by an Account Executive, who they will mentor and coach as an indirect report.

ROLE DESCRIPTION

We are looking for an experienced Planning Manager to lead account management. The role of the Planning Manager is two-fold:

• They are the day to day account management and client servicing lead - it is their responsibility to ensure that we are servicing our clients brilliantly and that we have positive and productive relationships with our specialist teams at T&Pm. They ensure clarity of communication with clients and internal teams and that our day to day output is effective and efficient.
• They are the channel planning and activation lead ensuring that brilliant strategy lives in all media planning output and execution.

KEY ROLE REQUIREMENTS:

• A high level of enthusiasm; they care about the business and want to make a difference.
• Attention to detail – the Account Manager is the guardian of brand plans and is responsible for making sure they are accurate and updated in a timely manner
• They have a comms planning background with the ability to translate a communications strategy into channel recommendations, considering best formats, weighting, flighting and activation tactics to deliver against core objectives of a campaign.
• An understanding of all media touchpoints and the ability to define the tasks for media and content, develop channel roles and investment priorities based around tasks.
• Ability to create a good, well thought through media channel planning response which requires minimal input from colleagues to make it ‘client ready’.
• A strong understanding of campaign evaluation knowing how to set and measure against both media, brand and business KPIs
• An in-depth knowledge and application of core media tools including AdIntel, TGI, YouGov & Media Explorer
• Ability to think beyond Paid media – able to take a view upon the role of owned and earned channels

ROLE RESPONSIBILITIES

• Support the Planning Director on Communications Planning projects – be it annual planning or bespoke planning projects. Translate the comms framework to detailed channel briefs that are clear and actionable for T&Pm specialist units.
• Lead channel planning responses and brief to internal teams.
• Build a deep understanding and be well versed in client categories, competition and client’s business in the UK to understand the challenges and opportunities they face.
• Presenting regularly at client meetings on a variety of different topics, with gravitas.
• Taking ownership of brand account management, becoming a ‘go-to’ person for clients day to day.
• Ensure that specialists are working effectively across all live briefs and campaigns
• Challenging historic ways of doing things – ensuring that we continually deliver work that is integrated, commercially sound, and fit for the modern media landscape.
• Manage ongoing media reporting, ensuring this is completed and presented to clients with actionable insights.
• Overseeing all outputs from yourself & the Planning Executive – ensuring that every document is ruthlessly quality controlled for excellence & is delivered on time (e.g. media recommendations, finance queries, competitor reports etc.).
• Maintaining good relations with external agencies, internal teams & media owners
• Ensuring that all financial aspects are accurate and delivered on-time (e.g. reconciliatons, payments, billings, financial tracking).
• Coach & support the Planning Executive
• Raise the profile of the accounts in the agency by producing, submitting (and talking about publicly) our award winning work.