PM GI HCC at AstraZeneca
Kfar Saba, Center District, Israel -
Full Time


Start Date

Immediate

Expiry Date

19 Sep, 26

Salary

0.0

Posted On

21 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Brand Strategy, Multi-channel Marketing, Digital Solutions, Market Data Analysis, Cross-functional Leadership, SWOT Analysis, Competitor Analysis, Customer Segmentation, Scientific Knowledge, KEE Relationship Management, Communication Skills, Presentation Skills, Analytical Skills, Agility, Strategic Thinking, Project Management

Industry

Pharmaceutical Manufacturing

Description
PM GI HCC Introduction to role This role leads the brand strategy for GI HCC, from design and planning through to implementation and evaluation. It covers all marketing activities for the assigned products, including multi-channel and digital solutions such as social media, inside sales and distribution strategy. The position owns all marketing materials and communications for the product, drives marketing programmes and implements changes, and analyses market data to identify key segment drivers. As an active, leading member of a cross-functional team including FLSM, Medical, Regulatory, Diagnostic and Market Access, this role ensures sharp execution of tactics that truly move the needle for patients living with cancer. Accountabilities In this role, responsibility spans the full brand lifecycle. This includes preparing, updating and executing robust Brand Plans that deliver both short- and long-term market share and profitability targets. Market and customer insights are gathered and interpreted to shape strategy: segmentation, SWOT, competitor analysis and sector developments are translated into clear operational plans that stay current in a fast-changing environment. Strategic decisions are led to improve business performance, while brand strategy and plans are developed and implemented in close collaboration with Sales Management, Medical, Regulatory, Diagnostic and Market Access. Synchronisation with the cross-functional team is maintained through clear, continuous communication and strong relationships, increasing recognition and awareness of the brand strategy across AstraZeneca. Close bilateral communication with the product promotion team via FLSMs ensures strategic and operational plans are implemented effectively across Israel, with regular feedback loops and follow-up on execution. The role also maintains effective links with global brand teams and marketing groups to share information and effective practices. Field presence is key: dual visits with the product promotion and medical teams help identify and solve issues quickly, while strong relationships are built and maintained with Opinion Leaders to shape and support the brand’s impact. Ready to influence how GI HCC care evolves? Essential Skills/Experience • At least 2 years of PM experience in pharma sector, from Oncology Therapy Area and if possible, breast and optional • Strategic thinker with ability to set product vision • Effective at teamwork and have ability to lead a cross team • Have a strong scientific knowledge • Can create strong relationships with customers and leading KEEs • Excellent communication and presentation skills • Have a strong analytical skill • Has the ability to accept changes & fast adaptation, agility skills • Bachelor’s degree- life science area from a reputable university • Very good command of written and spoken English Desirable Skills/Experience • Previous experience in Oncology • Master's degree in life sciences or business administration AstraZeneca offers the chance to combine scientific depth with commercial impact, working across a broad and innovative oncology pipeline that turns transformative ideas into real treatments for people living with cancer. Commercial leaders here are trusted to take initiative, challenge norms and make quick, smart decisions, with science as the guide rail. Collaboration is genuine: diverse teams co-create solutions, share best practice and learn from both success and failure, all in an environment that values authenticity, accountability and continuous learning. With a strong focus on inclusion, empowerment and entrepreneurial thinking, this is a place to shape the future of cancer care while building a career grounded in commercial excellence and meaningful impact. If this role excites you and you are ready to step up, innovate and help change the way cancer is treated, please apply now. Date Posted 21-Jun-2026 Closing Date 31-Aug-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.
Responsibilities
Lead the brand strategy for GI HCC, overseeing design, planning, implementation, and evaluation of all marketing activities. Collaborate with cross-functional teams to execute tactics and manage the full brand lifecycle to meet market share and profitability targets.
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