Location:
Garching - Bavaria, Germany - Parking 1-5 Business Campus
Additional Location:
Boblingen - Baden-Wurttemberg, Germany, Karlsbad - Baden-Wurttemberg, Germany, Ulm - Baden-Wurttemberg, Germany
Worker Type Reference:
Regular - Permanent
Pay Rate Type:
Salary
Career Level:
P4
Job ID:
R-42332-2025

ABOUT THE ROLE

In this role, you will be responsible for the continued transformation of HARMAN automotive into a leading tech player in software. We are seeking an experienced and visionary product leader to join our team and drive market growth of our automotive software products portfolio. You will be responsible for developing and executing go-to-market strategies to increase adoption of the Intelligent Cockpit suite of products.

WHAT YOU WILL DO

• Market Analysis: Own competitive landscape and customer trends analysis. Develop deep knowledge of automotive customers’ behavior and requirements across segments, to provide marketing strategic direction and inform product development.
• Product Positioning: Define and communicate the unique value proposition of Harman’s software products portfolio to differentiate it in the eyes of our customers and increase cross-sell opportunities.
• Product Naming and Branding: lead overall portfolio branding to increase market awareness and purchase intent, across relevant markets and customer segments.
• Content Development: Create compelling marketing content, including white papers, case studies, and presentations that highlight the benefits of Harman’s suite of products.
• Business Performance Tracking: Monitor and report on the performance of marketing initiatives, using data to optimize future strategies and campaigns.
• Cross-Functional Leadership: Collaborate with product developers, sales, product marketing and other Harman product teams to ensure alignment and drive successful product launches. Lead through influence to align stakeholders around key initiatives.