PORTFOLIO MARKETING EXPERT F/M/D

We extend our team with a Senior Portfolio Marketing Expert to drive the development and execution of Go-to-Market tactics for a part of our “Instrumentation and Test Systems” business unit within the mobility industry and beyond. Join our global marketing team as a skilled and dynamic professional and collaborate with us to create customer-focused marketing programs that foster sustainable business success.

• Coordinating go-to-market activities in collaboration with global business units and sales teams, including developing and maintaining marketing and sales collateral
• Developing value propositions and communication concepts for the successful market positioning of the portfolio
• Defining and implementing marketing tactics in line with corporate goals, revenue growth and customer retention, as well as creating comprehensive portfolio overviews
• Creating and implementing annual marketing plans in line with business objectives and managing and controlling the marketing budget
• Generating and following up on marketing leads along the sales pipeline in Salesforce
• Representing the portfolio at international events and supporting sales in generating leads
• Tracking marketing KPIs across all touchpoints, initiating corrective action, and conducting customer journey and persona interviews
• Ensuring brand and design guidelines are met, as well as operational marketing tasks such as content management, SEO and event organization