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The Portfolio Retention Marketing Manager develops and manages portfolio retention strategies to retain existing clients and drive revenue. Maintains oversight of digital campaigns and email workflows. Keeps management informed of status of assigned marketing projects. Perform all duties in accordance with the company’s policies and procedures, all US state and federal laws and regulations, wherein the company operates. The target pay range for this position is $70,000-$90,000 + Annual Bonus.

• Develop campaign strategies to increase lead generation, improve customer experience and support business growth.
• Collaborate with internal teams to request new projects, obtain legal approvals and provide marketing deliverables to ensure successful campaign execution.
• Create and present marketing concepts and performance results to business leaders.
• Create and manage directory of portfolio retention marketing materials along with updating SharePoint website content.
• Collaborate with analytics; track and analyze portfolio campaign performance to provide basic reporting and recommend improvements.
• Create email workflows within HubSpot to improve efficiency and support business goals.
• Send servicing and retail division customers emails using HubSpot tool.
• Conduct market research and analysis; analyze data to identify marketing opportunities and trends.
• Submit detailed creative briefs with clear communication and hard deadlines.
• Prepare status reports on marketing efforts.
• Maintain a holistic approach to integrated, interconnected systems, organizations and how they affect each other to determine how the relationships between all parts of marketing function.
• Perform other duties as assigned.