Post Login Digital Marketing Lead Analyst at Citi

Heredia, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

20 Mar, 26

Salary

0.0

Posted On

20 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Planning, Project Management, Customer Experience, Analytical Skills, Creative Development, Marketing Strategy, Collaboration, Pega Platform, Salesforce, Mobile App Functionality, Engagement Optimization, Cross-Functional Teamwork, Innovation, Communication Skills, Diplomacy

Industry

Financial Services

Description

Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time. Support the exploration and development of marketing enhancements in support of our overall strategies Oversee overall campaign planning and execution from a strategic perspective. Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams Review marketing strategies, plans and creative with Journey leads at critical phases of process Socialize Journey enhancement roadmaps and supporting customer research Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities. Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality. Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance Ensure that projects are effectively planned, managed and monitored Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc. Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills Experience with Pega platform is highly desirable (any other platforms like Salesforce is a plus) Experience with marketing end to end campaigns is a must Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals. Digital experience and analytic background preferable Experience working with creative agencies for creative development/understanding of the creative agency process Highly capable in driving change and innovation to deliver growth Bachelor's/University degree, Master's degree preferred ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------

Responsibilities

The role involves overseeing campaign planning and execution, ensuring alignment with business strategies, and managing cross-functional collaboration. It also includes monitoring digital customer experience issues and recommending marketing strategies to enhance customer engagement.