Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We’re a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

THE ROLE

The PPC Analytics Manager will lead a team focused on Google Shopping, reporting, feed management, analysis, and tool development for our search engine marketing campaigns. This role will involve suggesting and testing PPC strategies, providing strategic direction, developing tools to streamline campaign operations and enhance performance, and driving the optimization and performance of search engine marketing campaigns. The manager will champion the creation of tools and reports aimed at strengthening operational efficiency and performance metrics.

WHAT YOU’LL DO

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• Lead and mentor the team, providing guidance and setting objectives for the area.

• Oversee the planning, execution and optimization of PPC campaigns across search engine platforms (e.g., Google Ads, Bing Ads) to drive traffic, conversions, and revenue.
• Develop and maintain relationships with key stakeholders, including search engine representatives, vendors, and agency partners.
• Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis.
• Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms
• Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement.
• Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives.
• Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques.