ABOUT K3 CAPITAL GROUP

K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.
As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.

ROLE OVERVIEW

We are looking for a PPC Executive with at least 2 years’ experience managing paid search campaigns. You will be responsible for planning, executing and optimising PPC activity across Google Ads, Microsoft Advertising and other platforms, helping us to drive high-quality leads, improve return on investment, and support wider business objectives.

KEY RESPONSIBILITIES

• Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels
• Set up and manage other campaign types including Display, YouTube/Video, and Remarketing
• Conduct thorough keyword research and competitor analysis
• Write clear, effective ad copy consistent with brand guidelines
• Monitor budgets, bids and daily campaign performance
• Use Google Analytics (GA4) to track, measure and optimise campaign performance
• Run experiments and implement A/B tests for ads and landing pages
• Analyse results and produce insightful, actionable reports
• Support the set-up and management of conversion tracking
• Work collaboratively with the wider marketing team to ensure PPC aligns with SEO, content and overall strategy
• Minimum of 2 years’ experience managing PPC campaigns (agency or client side)
• Proactive, self-motivated individual with a strong drive to take initiative
• Proven ability to plan, segment and build PPC campaigns from scratch
• Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
• Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
• Confident analysing data to inform decisions and improve performance