WHO ARE UPPERDOG?

Upperdog is a digital marketing agency based in Bournemouth town center. We’re a team of digital pioneers who live by our motto, ' work hard and be nice to people’! If you want to know more, take a look at our website or have a nose on Instagram. We’re looking for a passionate PPC Executive to join our expanding team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.

WHAT SKILLS & EXPERIENCE DO YOU NEED TO HAVE?

• The most important thing is a genuine passion for PPC and results!
• Minimum 1 year paid search experience in a digital marketing role (ideally at an agency)with proven experience in delivering PPC campaigns and independently managing those campaigns
• Knowledge of Google Analytics4 and Google Ads
• Proficient in keyword research tools and analytics platforms
• Excellent spelling and grammar; due to ad copywriting forming a part of the role this is essential
• Naturally organised with good time management
• Ability to work to your own initiativeWilling to learn, develop and contribute quickly
• High attention to detail
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills, both written and verbal
• Ability to organise and prioritise a busy workload with a flexible approach to tasks
• Good problem solver with a can-do attitude
• Food lover! We’ve just started our annual company-wide bake off competition and do monthly team lunches; always scouting for new restaurants to try…What would set you apart from other candidates?
• Google Ads Skillshop certifications
• Google Tag Manager set-up knowledge
• Evidence of previous campaigns and results
• Dog lover!

SO, WHAT DOES THE ROLE INVOLVE?

As a PPC executive, you’ll be passionate about all things pay-per-click, working predominantly on Google Ads and Microsoft Ads campaigns. In this role you’ll be responsible for creating PPC campaign plans, writing and testing ad copy, managing several ad accounts; improving under performing campaigns, and looking for ways to optimise and grow client results. You’ll be up to date with the latest platform updates and best practice approach, knowing how to run successful campaigns across Search, Shopping, Performance Maxand Display. Working alongside the marketing team, you will be a team player who is happy delving into results with an eagerness to support your colleagues and generate excellent results for clients.

WHAT WILL YOU BE DOING?

• Creating and managing PPC campaigns across primarily Search, with some Performance Max, Shopping and Display Keyword planning and writing ad copy and extensions
• Managing budgets
• Optimising campaigns e.g. search query reports, adding negatives
• Reporting and analysing performance e.g. ensuring a campaign is converting
• Monitoring results and provide recommendations and strategies; always looking for ways to consistently improve
• PPC audits and competitor analysis
• Overhauling inherited PPC accounts to improve performance
• Liaise with the clients directly regarding PPC and always look to exceed their expectations
• Reporting–populating and analysing client reports
• Keeping Account Manager updated on your activity and attending meetings as required
• Stay up-to-date with industry trends and best practices in PPC advertising