JOB TITLE: PPC EXPERT / MANAGER – EYEWEAR INDUSTRY

Location: Wembley Office (Hybrid – Office & Remote Work Available)
We’re looking for a PPC Expert or Manager with experience in high-volume, performance-led campaigns for a direct-to-consumer (D2C) brand in the eyewear, fashion, or accessories space.

ABOUT THE ROLE

You’ll be managing and optimising paid media campaigns across Google Ads, Bing, Meta and more – delivering ROI-focused results for our expanding online eyewear market. Working directly with senior leadership and alongside creatives and developers, you’ll help shape the paid strategy and scale performance campaigns with precision.

KEY RESPONSIBILITIES

• Performance Ownership: Deliver strong results across ROAS, CPA, revenue, and customer acquisition KPIs
• Campaign Strategy: Own the UK PPC strategy – identifying new growth opportunities and implementing performance initiatives across Google, Meta, Bing, and more
• Optimisation & Testing: Run continuous A/B testing on ad copy, landing pages, targeting, and bidding strategies
• Budgeting & Forecasting: Plan, pace, and allocate budget effectively, delivering against channel forecasts and targets
• Tech & Tracking: Maintain tech stack hygiene – including feed optimisation, tagging, audience data, tracking, and integrations
• Reporting & Insights: Deliver actionable insights to the wider team through regular performance analysis and dashboards
• Innovation: Stay up to date with the latest paid media trends, platform changes, and automation strategies
• Collaboration: Work closely with content, creative, product, and leadership teams to align campaign performance with business goals