Manage the expansion, optimization, and reporting of the BrightHR Canadian Google Ads and Microsoft Ads.
Own the strategic planning and everyday management of multiple high-budget PPC, social media, and programmatic accounts across different platforms.
Perform detailed analyses of campaign performance and propose actions optimizations.
Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern
Take a measured approach to implementing new and current features; Take a test and learn approach to effectively implement automated bid strategies, match types, performance max, RSA best practice, etc.
Theorize CRO tests with the support of in-house teams. Create, analyze, and action conversion rate optimization tests.
Producing and presenting reports on PPC activity to internal stakeholders.
Support stakeholders with troubleshooting and improving the quality of conversion data fed into marketing platforms.
Collaborate with the wider marketing team to set new campaign initiatives live for your respective channels.
Work with the Head of Growth and wider digital marketing team to reach channel growth targets.
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