ABOUT US

CAYK Marketing is a data-driven, lead and revenue-focused agency. We don’t build campaigns for vanity metrics like impressions alone; every campaign we manage is designed to drive measurable impact and achieve our clients’ growth goals. Our clients trust us to deliver results that matter: leads, purchases, and measurable returns on investment.

QUALIFICATIONS

• Proven experience managing Google Ads and Meta Ads accounts with measurable results in lead generation and e-commerce
• Strong understanding of PPC best practices, including keyword research, ad copywriting, and A/B testing
• Proficient in data analysis and reporting, with the ability to translate metrics into actionable strategies
• Knowledge of conversion tracking tools such as Google Tag Manager, Meta Pixel, and analytics dashboards
• Ability to manage multiple client accounts and deliver on performance expectations
• Detail-oriented, proactive, and results-driven mindset

THE ROLE

We’re looking for a skilled PPC Specialist with hands-on experience in both Google Ads and Meta Ads. This role is responsible for creating, managing, and optimizing campaigns that perform. You’ll work with a portfolio of clients across industries, ensuring their campaigns are aligned with business objectives, optimized for conversions, and tracked for success

KEY RESPONSIBILITIES

• Create and manage Google Ads and Meta Ads campaigns with a focus on lead generation and revenue growth
• Conduct ongoing optimizations weekly and biweekly, including audience targeting, bidding strategies, keyword performance, and creative testing
• Build and manage account structures that support both scalability and performance tracking
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement
• Develop and deliver clear performance reports that tie results directly to client growth goals
• Collaborate with Account Managers to align campaign strategies with client objectives and industry best practices and wins in ads are shared
• Implement conversion tracking solutions to ensure accurate ROI reporting
• Manage client advertising budgets, including sign-offs and filing