Company Description
At ThinkBait, we don’t just run PPC campaigns—we shape the future of performance marketing for Neilson Financial Services. If you thrive in high-stakes, data-driven environments and want to push the boundaries of PPC in one of the most competitive search verticals, this is the role for you.
Job Description

REQUIRED SKILLS & KNOWLEDGE

• Google Ads expertise (essential), with Bing Ads experience considered a plus.
• Experience with bulk campaign management via Ad Editors.
• Strong keyword research and audience segmentation skills.
• Proficiency in Google Analytics (GA4 preferred) and data visualization tools like Looker Studio.
• Advanced Excel / Google Sheets skills for data analysis and reporting.
• Familiarity with competitor monitoring and business intelligence tools.
• Experience with Google Ads scripts & automation is a plus.

YOUR EXPERIENCE

• Ideally 3+ years hands-on PPC experience in a high-volume B2C or agency environment.
• Experience in financial services or regulated industries is advantageous but not mandatory.

SOFT SKILLS & MINDSET

• Exceptional communication and presentation skills, both written and verbal.
• Strong attention to detail and a data-driven mindset.
• High energy, passion, and innovative thinking.
• Ability to thrive in a fast-paced, evolving environment.
• Excellent organizational and multitasking abilities.
• A professional, solution-oriented approach to problem-solving.
• Strong business and commercial acumen.
  Additional Information

THIS IS A REMOTE ROLE, HOWEVER YOU MUST BE LOCATED IN THE UK TO BE CONSIDERED FOR THIS POSITION.

The PPC Specialist will play a key role in executing and optimizing campaigns on Google Ads and Bing across multiple Life Insurance brands in the UK, Canada, Australia, and beyond. You’ll be responsible for managing large-scale campaigns, identifying performance opportunities, and collaborating with cross-functional teams to drive results.

KEY RESPONSIBILITIES

• Campaign Management: Create, manage, and optimize high-budget PPC campaigns (Google & Microsoft Ads) in competitive international markets.
• Performance Analysis: Continuously analyse campaign performance, identifying scalable opportunities for lead growth and cost efficiencies.
• Ad Copy Optimization: Review, improve, and develop new ad copy to enhance CTR, Quality Score, and ad relevance.
• Compliance Coordination: Manage ad copy changes through the Compliance sign-off process to ensure regulatory adherence.
• Bidding Strategy & Automation: Test and implement smart bidding strategies (Target IS, TROAS, TCPA) to align with business objectives.
• Data Accuracy & Tracking: Maintain high-quality BI data through precise campaign tracking and trafficking.
• KPI Monitoring & Reporting: Track daily, weekly, and monthly KPIs, uncovering trends and presenting performance insights to management using dashboards and reports.
• Landing Page Coordination: Work closely with the marketing team to ensure campaign landing pages are optimized for conversion.
  Qualifications