PPC Specialist at OpenSourced LTD
Shrewsbury SY3 7EY, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

14 Aug, 25

Salary

45000.0

Posted On

15 May, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

We are seeking a talented Senior PPC Specialist with a strong background in e-commerce to join a dynamic Performance Marketing Team. This is a fantastic opportunity for someone passionate about scaling ecommerce brands through high-performance PPC campaigns. In this role, you will be responsible for developing and implementing strategies across Google, Meta, and Microsoft platforms, ensuring clients achieve revenue growth, profitability, and improved ROAS.

Responsibilities
  • Leading PPC strategies across Google Search, Performance Max, and Display for ecommerce clients.
  • Optimising campaigns for ROAS, AOV, and conversions using data-driven insights.
  • Conducting search term analysis, account restructuring, and A/B testing.
  • Managing feed optimisation for paid search, social, affiliate, and CSS platforms.
  • Implementing remarketing strategies and audience segmentation.
  • Utilising Google Ads Scripts to enhance Performance Max (PMax) insights.
  • Ensuring accurate conversion tracking via Google Tag Manager, GA4, and third-party APIs (supported by a team of developers).
  • Staying ahead of industry trends such as AI, automation, first-party data, and attribution models.
  • Assisting in new business pitches by auditing PPC accounts and providing strategic recommendations.
  • Delivering internal and external training on PPC best practices.
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