Vesta Care is actively recruiting for the role of PPC Specialist / Paid Media Specialist / Performance Marketing Executive for its Dubai Headquarters.

ABOUT US

Vesta Care is the Home Healthcare arm of a prominent Healthcare Investment Holdings Group and one of the Vesta Group Brands (Vesta Rehab, Vesta Life, Vesta Medical). Our company is a multispecialty provider of Home Healthcare services with the aspiration to become Dubai’s leading and most innovative provider of homecare services to the patients and insurance providers, working closely with the regulators. Our core leadership team has a proven and successful track-record in our field of expertise in the UAE, Middle East and Africa that spans over decades.
We are a licensed by Dubai Health Authority mainland company governed by international principles in best practices, corporate ethics, and equal opportunities.

We are considering profiles with the following qualifications:

• Proven experience managing PPC campaigns (Google Ads, Bing Ads, Meta Ads, etc.)
• Strong knowledge of Google Ads Editor, Google Analytics (GA4), and Google Tag Manager.
• Proficiency with Excel/Google Sheets and reporting tools like Looker Studio or Tableau.
• Google Ads & Meta Blueprint certifications (preferred).
• Strong analytical, communication, and project management skills.
• Familiarity with the best tools in the Healthcare Service sector

WHO IS OUR IDEAL CANDIDATE FOR THE ROLE?

Our company grows on a rapid pace and its Digital Marketing strategy is in the center of its growth agenda.
The ideal candidate is an energetic executive, passionate with technology and social media, that will upscale our reach through digital platforms while has the passion to grow within the role and within our organization.
The role reports directly into the Commercial Leaders of our business divisions and verticals.

We are considering profiles with the following qualifications:

• Proven experience managing PPC campaigns (Google Ads, Bing Ads, Meta Ads, etc.)
• Strong knowledge of Google Ads Editor, Google Analytics (GA4), and Google Tag Manager.
• Proficiency with Excel/Google Sheets and reporting tools like Looker Studio or Tableau.
• Google Ads & Meta Blueprint certifications (preferred).
• Strong analytical, communication, and project management skills.
• Familiarity with the best tools in the Healthcare Service sector.

DAY TO DAY DUTIES BUT NOT LIMITED TO:

• Develop, implement, and manage paid advertising campaigns (Search, Display, Shopping, Video, etc.).
• Conduct keyword research and audience segmentation to build effective campaigns.
• Write compelling ad copy and work with designers to develop high-converting creatives.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) on a daily, weekly, and monthly basis.
• A/B test ad creatives, landing pages, and targeting options to improve performance.
• Optimize bid strategies and budgets based on performance data and business objectives.
• Set up and maintain conversion tracking using Google Tag Manager, GA4, and platform pixels.
• Analyze performance data to generate actionable insights and prepare detailed reports.
• Present campaign performance and strategy recommendations to stakeholders.
• Coordinate with SEO, content, design, and product teams to align messaging and landing pages.
• Stay current on PPC trends, algorithm updates, and new ad features/platforms.
• Contribute to the broader digital marketing strategy with ideas and performance insights.