DESCRIPTION

For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.

HERE IS WHAT PEOPLE WHO JOINED THE PAID MARKETING TEAM WANT TO SHARE WITH YOU:

“I was looking for a place to learn and grow professionally when I joined scandiweb. I have discovered so much more than that because of the help and direction of my colleagues and managers. I have had an opportunity to start my journey with work on actual clients, acquire new abilities, and take my vocation to a higher level. I have felt supported and empowered to bring my best ideas to the table and collaborate with my coworkers to make them a reality since day one.
scandiweb is committed to supporting our personal and professional development by providing opportunities for mentorship, team-building activities, and training. Being a part of such a dynamic and inclusive team makes me proud.
As a Senior PPC Strategist, I now enjoy working with Scouting America, Sportland, Magellan Motorcycle Tours, and other clients to establish a strong online presence and increase revenue.”

WHAT ARE THE RESPONSIBILITIES OF A PPC STRATEGIST?

As a PPC Strategist in scandiweb you will be responsible for developing and managing high-performing campaigns across diverse channels. Your analytical expertise will be useful in finding key insights and translating them into actionable optimizations that maximize return on investment (ROI) for our clients.

Your key responsibilities will include:

• Develop and execute comprehensive PPC strategies tailored to achieve each client’s unique business objectives;
• Oversee PPC campaigns across various channels, including search engines, social media platforms, and emerging channels;
• Continuously analyze campaign performance using quantitative analysis to identify areas for improvement and optimize campaigns for maximum effectiveness;
• Manage marketing budgets carefully and with precision ensuring efficient allocation of resources across various channels to maximize client ROI;
• Identify and explore new channels and tactics to improve paid ads results, constantly pushing the boundaries of client success;
• Work closely with team leads, other team members, and clients to share insights, strategize, and improve overall PPC project effectiveness;
• Mentor other PPC specialists and ensure the strategic vision translates to successful campaign execution;
• Generate compelling reports that clearly communicate campaign performance and provide valuable insights to clients for informed decision-making;
• Prepare audits and potential offers for potential PPC clients;
• Stay abreast of the latest industry trends, best practices, and emerging technologies in performance marketing, proactively seeking opportunities to enhance client campaigns.

These are the following skills and experience we seek for the role:

• Proven track record of success in managing PPC campaigns and developing winning strategies;
• In-depth understanding of PPC campaign management principles across various advertising platforms;
• Strong analytical skills and expertise in using data to inform strategic decision-making;
• Excellent communication and presentation skills to effectively communicate complex marketing data and insights to stakeholders;
• Strategic mindset;
• A passion for staying updated on the ever-evolving performance marketing landscape;
• Agency background with strong communication skills (highly preferred);
• Confident spoken and written English