PR AND COMMUNICATIONS SPECIALIST - VANCOUVER

Our client, a global leader in AI and Drone Technology, is seeking a Public Relations and Communications Manager to join their Marketing and Sales teams at their new downtown Vancouver location. The PR and Communications Manager will be responsible for shaping and amplifying their key drone company brand narratives to further customer awareness, sales success, and investor objectives in North American geographies. Working with the Business Development and Marketing teams, you will shape and amplify our external communications, media relations, and thought leadership initiatives. With your exemplary writing skills, you will help craft our press releases and content. Adhering to our key messaging for our different brands, you will expand our external messaging, executive visibility, and content marketing strategies to achieve our branding and business objectives. This is a critical role that blends writing skills, with amplification of our messaging and hands-on execution across storytelling, public relations, and content channels.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Communications, Public Relations, Journalism, Business, or a related field.
• 3 to 5 years of experience in communications and/or PR, ideally in a tech company or agency serving tech clients.
• Proven success in securing high-impact media coverage and managing strategic communications.
• Excellent writing, editing, and messaging skills with a referenceable published work.
• Strong understanding of media relations, storytelling, and brand positioning.
• Ability to thrive in a fast-paced, high-growth environment and work cross-functionally with global teams.
• Experience working with executive teams and managing agency partners.

PREFERRED QUALIFICATIONS

• Background in B2B or enterprise technology and supporting B2B sales teams
• Familiarity with global communications and regional market nuances.
• Understanding of social media strategy, content marketing, and SEO.
• Experience working with financial media and supporting investor relations is an asset.
• Experience managing communications for public companies or high-visibility brands.
• An intrapreneurial mindset with initiative that thrives in a high teamwork environment.

Public Relations & Media:

• Execute comprehensive PR strategies to boost visibility across tech, business, and trade media that further our brand and company key messaging.
• Build and manage relationships with journalists, analysts, bloggers, and influencers in your specific geographic area.
• Secure media coverage for product launches, company milestones, executive thought leadership, and industry insights, working alongside our global corporate communications and marketing team.
• Write and distribute localized content, media pitches, bylined articles, and blog content.
• Coordinate interviews, press briefings, speaking engagements, and media events.

Corporate Communications and Marketing Campaigns:

• Create and manage clear, consistent messaging across all public-facing materials consistent with our corporate messaging and brand for our subsidiary companies.
• Support internal communications, marketing campaigns, and external conferences/events and trade shows by working with cross-functional internal teams.
• Develop and manage messaging frameworks, media kits, and crisis communication playbooks based on our brand and messaging standards
• Work closely with leadership to prepare talking points, op-eds, presentations, and speeches.

Strategic Content, Storytelling, and Outreach:

• Drive brand storytelling across platforms and brands, ensuring alignment with company values, marketing campaigns, and goals.
• Target, do outreach and create relationships with important publications, bloggers, and journalists to ensure our brand and thought leaders are known and engaged in relevant conversations.
• Identify opportunities for award submissions, thought leadership, and industry recognition to ensure we opportunistically take advantage of these branding and awareness opportunities.
• Collaborate with our global social, product marketing, and content teams to amplify messages across channels.

Measurement & Analysis:

• Monitor media coverage and industry sentiment; provide regular reporting and analysis on PR and communications performance.
• Leverage company and third-party tools for execution and to track outreach and impact.