PR & COMMS. Specialist at HM Group

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

PR Strategy, Communications Planning, Stakeholder Management, Media Relations, Event Management, Digital Communication, Omni-channel Communication, Crisis Management, Internal Communications, Budget Optimization, Press Release Writing, Microsoft Office

Industry

Retail

Description

Company Description H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Job Description WHAT YOU’LL DO General Optimize yearly PR and Communications budget, applying a cost conscious and entrepreneurial mindset Develop and execute PR and communication strategies and plans specific to Sales Market and in line with Global strategies and plans that strengthen the brand and support business objectives Ensure all communications are aligned with brand values, customer centricity, and global guidelines Collaborate closely with internal key collaborators to ensure consistency and maximize impact across channels Stay updated on market trends and competitors within your functional expertise area Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements PR Develop local PR plans based on global PR- strategies and plans Execution of PR activations across various formats, including i.e., press releases, press days, events, media outreach Build and maintain relationships within fashion industry (i.e., media, influencers, celebrities) Overseeing collaborations with agencies and partnerships with other external stakeholders, ensuring that delivery of results is aligned with business and brand/PR goals Monitor and analyze PR performance, media coverage & sentiment, and campaign outcomes, providing insights and recommendations for improvement Press/Corporate Comms Manage media relations by creating and pitching stories and supporting proactive and reactive media inquiries Build and maintain strong relationships with media and opinion leaders to drive brand visibility & advocacy Create, adapt, and proofread press releases, ensuring alignment with brand tone of voice and relevance to local needs Prevent and mitigate press and crisis situations Internal Comms Drive internal communications through adaptation of global content, alignment of tone of voice, set and execute strategies for specific local activities as required WHO YOU’LL WORK WITH This role will be reporting to Marketing Manager Qualifications WHO YOU ARE Education Degree in Communications, PR, Marketing, or related field (or equivalent experience) Skills Strong internal and external communication and stakeholder management skills, with established network within the fashion industry Skilled in digital and omni-channel communication Experience in event management (planning and execution of activations) Knowledge of latest fashion trends and insights Excellent written and verbal communication skills in English; additional languages as required per market Proficiency in Microsoft Office (Word, PowerPoint, Excel) Experience Minimum 7 years' experience in PR and/or communications, preferably within fashion, retail, or consumer brands Additional Information WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues We are an inclusive company where you’re encouraged to be yourself at work You will have access to a large global talent community, where career growth and aspirations have no limits We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Responsibilities

Develop and execute PR and communication strategies to strengthen the brand and support business objectives in the local market. Manage media relations, internal communications, and external partnerships while monitoring PR performance and sentiment.