PR Manager

at  Paulig Group

• 
  At Paulig, we believe every meal counts. As an international player in the food and beverage industry and as a house of iconic brands, we can make an impact that counts – and careers that matter.
  Are you a creative communicator with a talent for driving impactful PR? We are seeking a PR Manager to amplify the visibility of Paulig’s beloved consumer brands through proactive and impactful communications. With Finland and Sweden being key markets, it is a strong advantage if you are fluent in both Swedish and Finnish, as well as English.
  In this role, you will elevate our brand’s presence by developing strategic PR plans, ensuring consistent messaging across channels, building strong relationships with media and other stakeholders, managing crisis communications with confidence, and securing positive media coverage that aligns with our broader business and sustainability goals.
  This position can be based in Vuosaari, Finland, Solna or Mölndal, Sweden, where you will report to the Head of Corporate Brand & Brand Communications. You’ll be part of a dynamic and collaborative team spread across Europe, working together to shape the future of popular food culture.

What you will do

• Develop and execute strategic PR plans.
• Create engaging content, including press releases, articles, and other communication materials.
• Proactively pitch stories and press releases to secure media coverage.
• Plan and execute PR events to maximize public exposure.
• Ensure messaging consistency across all channels.
• Build and maintain relationships with journalists, influencers, and other media professionals.
• Collaborate with internal stakeholders to align PR initiatives with business goals, sustainability ambitions and corporate brand and communications targets.
• Monitor media coverage, industry trends, and public sentiment to guide data-driven decisions.
• Prepare regular reports on PR activities and their impact on the brands reputation.
• Manage crisis communications and address issues related to consumer brands (e.g., recalls).

What we expect from you

You would be a great fit if your background and experience would look similar to this:

• University degree in Marketing, Public Relations, Communications or related field
• Minimum 3 years’ experience as a PR manager or in a similar role
• Fluent in English, Swedish and Finnish
• Excellent written and verbal communication skills
• Strong interpersonal and networking abilities
• Proven ability and experience to handle crises confidently and effectively
• Solid experience from being a media spokesperson
• Familiarity with social media platforms and their use in PR campaigns
• A bold, consumer-focused mindset with strong business acumen
• Result-oriented and collaborative - with a passion for making things happen
• A creative thinker
• Skilled in project management

At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people with different backgrounds and are relationship oriented. The ability to cooperate and communicate with others is a key for success in this role.

What we offer:

• At Paulig, you will get to work with iconic brands and high-quality products full of flavour.
• Paulig is home to continuous learning opportunities and is a dynamic workplace that has a strong future-oriented focus.
• You will be a part of a passionate, international team working as visionaries of the food industry.

More information and how to apply:
We look forward receiving your applications as soon as possible but latest February 16. We do ongoing selection of candidates during the application period and might start interviews before the last application date, so don’t hesitate to submit your application if you’re interested.
If you have any questions about the role or the recruitment process, please reach out to Eva Berglie, eva.berglie@paulig.com.
Want to learn more about working for Paulig and what we offer? Read more at
www.pauliggroup.com
Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company’s brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig’s sales amounted to EUR 1,1 billion in 2022. The company has 2300 passionate employees in 13 different countries working around the purpose “For a life full of flavour”

• Develop and execute strategic PR plans.
• Create engaging content, including press releases, articles, and other communication materials.
• Proactively pitch stories and press releases to secure media coverage.
• Plan and execute PR events to maximize public exposure.
• Ensure messaging consistency across all channels.
• Build and maintain relationships with journalists, influencers, and other media professionals.
• Collaborate with internal stakeholders to align PR initiatives with business goals, sustainability ambitions and corporate brand and communications targets.
• Monitor media coverage, industry trends, and public sentiment to guide data-driven decisions.
• Prepare regular reports on PR activities and their impact on the brands reputation.
• Manage crisis communications and address issues related to consumer brands (e.g., recalls)