PR Manager at Richemont

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

0.0

Posted On

11 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

PR Strategy, Media Relations, Crisis Communication, Project Management, Analytical Skills, Communication Skills, Presentation Skills, Organizational Skills, Time Management, Budget Management, Agency Management, Content Creation, Event Coordination, Stakeholder Engagement, Bilingual Communication, Trend Analysis

Industry

Retail Luxury Goods and Jewelry

Description

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world. MAIN PURPOSE The PR manager is a key contributor to manage and execute the PR strategy in accordance with the Maison guidelines to support the business objectives and the growth of Montblanc in the region by maximizing the brand’s exposure, impact and image. With the aim of increasing brand visibility & awareness, in line with international corporate guidelines and within the defined budget. ROLE SCOPE Define the PR Strategy for Montblanc in the region Develop and implement regional press strategy and communication Ensure dispatch and a strong influx of relevant information to the key media and retailers Ensure qualitative and quantitative press coverage (print and digital) Develop a media relation strategy Pitch stories to the Maison to English and Arabic titles Manage media inquiries and interview requests Evaluate opportunities for partnerships and sponsorships on an ongoing basis Monitor, analyze, and communicate PR results on a monthly basis Coordinate public relations activities: press-related events for new launches, press trips, shootings & communication Develop and implement crisis communication advice and media strategy if needed, aligned with HQ guidelines Agency Management: Responsible for the management of all agencies related to media & brand relations across the region Responsible for ensuring the development, management and implementation of all annual media and brand relations plans are aligned with overall global brand and regional marketing strategy Responsible for the appointment and approval of all external marketing agencies and suppliers required for the execution of marketing activities across the region Responsible for ensuring all agencies meet both brand and Richemont international and regional requirements for external suppliers and agencies Lead the key ambassador strategy in the region Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them Build and develop long-term relationships with all relevant stakeholders for the Maison’s future in the marketing ecosystem Build relationships with thought leaders to grow industry awareness Contribute to growing the VIP and KOL Database (local government, artists, royalties…) Suggest and recruit new ambassadors in line with the Maison strategy Assist in the management of brand ambassadors and influencers contracts and deliverables, manage them on-site Set up relevant PR initiatives to meet objectives Recommend product placement in photoshoots, events and social media… Forecasts of quantities of gifts for press Follow up PR budget for kits, press trips, shoots Responsible for the creative media and visual performance shootings Help in designing and reviewing a variety of promotional and marketing materials Develop advertising and marketing communications and prepare directions for articles Optimize editorial results vs budget spent with the media Identify key profiles for shootings and build excellent relationships with them Plan, implement and manage the shootings Monitor corporate image frequently Produce content for various speeches, events, hearings Budget & Reporting: Responsible for the MEIA PR budget Responsible for keeping the budget up-to-date and accurate on a monthly basis Responsible for ensuring the management of all associated Richemont and brand reporting systems are regularly updated Responsible for ensuring all Richemont and brand policies and guidelines associated with budget management are followed REQUIRED EXPERIENCES: Experience in similar PR roles in the MEIA region A proven track record of successful PR campaigns Excellent communication, presentation and managerial skills Must possess excellent verbal and written communication skills Outstanding organizational and time management skills Have a full understanding of media needs and media relationships Technical skills/abilities: Very good knowledge of MS Office (Word, Excel & PowerPoint) Strong project management and analytical skills Fluent in spoken and written English and Arabic Ability to travel within MEIA region (including KSA) & Europe Language skills: Excellent knowledge of English and Arabic (written and spoken) French is an advantage In our Group, you can start anywhere and go everywhere. Internal mobility is one of the best growth accelerators to develop within Richemont and our Maisons. We encourage our people to be curious, drive their own career, and dream big.

Responsibilities

The PR Manager is responsible for defining and executing the PR strategy for Montblanc in the region, ensuring alignment with corporate guidelines and business objectives. This includes managing media relations, coordinating public relations activities, and overseeing the PR budget.