Full job description

PR & Influencer Manager (FTC) - Fashion Brand

Manchester

• Bonus & Share Scheme + company pension
• Private Medical Cover & Life Assurance
• Onsite gym & free fitness classes
• Discount across site-wide
• Learning development
• On-site restaurant

& much more!

Overview:

We are partnered with a well-established and high-profile UK retail group who is undergoing an exciting period of transformation, with a renewed focus on brand, customer experience, digital innovation and growth.

The Role:

An exciting opportunity has arisen for a PR & Influencer Manager to join a fast-paced, high-profile retail business undergoing an ambitious period of transformation and growth. This is a senior role sitting across PR, influencer marketing, brand partnerships and communications, with responsibility for shaping how the brand connects with consumers through culture, creators, media and compelling campaigns.

Key Responsibilities:

• Own and develop the influencer marketing strategy across key categories, ensuring it supports wider brand and commercial objectives.
• Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives.
• Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer.
• Build long-term ambassador programmes and strategic creator partnerships.
• Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity.
• Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting.
• Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns.
• Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI.
• Define and oversee an effective PR strategy supporting wider brand and commercial priorities.
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