PR Specialist at The New Zealand Automobile Association Inc
Auckland City, Auckland, New Zealand -
Full Time


Start Date

Immediate

Expiry Date

05 Dec, 25

Salary

0.0

Posted On

07 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Communications, Financial Services

Industry

Public Relations/PR

Description

About the role | Mō te tūranga
We’re looking for an experienced PR Specialist to join our Corporate Relations team in Auckland.
In this role, you’ll be responsible for amplifying brand awareness for our insurance and financial services products, including AA Travel, AA Life, AA Health, AA Pet Insurance, and AA Money.
You’ll develop and deliver creative and brand-building PR and communications strategies, manage media relationships, produce engaging content, and support marketing-led campaigns to connect with our Members, partners, and customers.

What you’ll be doing | Ngā āhuatanga kei a mātou

  • Develop and implement PR and communications strategies for AA’s insurance and financial services brands.
  • Build and maintain strong media relationships across business, consumer and insurance titles.
  • Produce engaging multimedia content, manage events, activations, and sponsorships.
  • Monitor, measure, and report on PR activity to ensure continuous improvement.
  • Partner with internal teams to align and strengthen communications.

What you’ll bring | Ngā pūkenga mō tēnei tūranga

  • 5–10 years’ experience in PR, communications, or external relations (in-house or agency).
  • A tertiary qualification in communications, PR, or equivalent experience.
  • Exceptional writing, content creation, and storytelling skills.
  • Strong project management and stakeholder relationship skills.
  • A sharp “risk radar” and ability to manage reputational issues.
  • Experience in financial services and/or other regulated industries is an advantage.

What we offer | Ngā āhuatanga kei a mātou

  • Free AA Membership for you and your whānau*
  • Employer contributions to NZAA Super Scheme + discounted insurance products
  • A day off for your birthday
  • Ongoing learning and development opportunities
  • A collaborative team culture with one of NZ’s most respected brands

About us | Mō mātou
For over 120 years, the AA has been guiding life’s journeys. With more than 1.1 million Members, we’re one of New Zealand’s most trusted and enduring brands. Our people are naturally curious, passionate, and collaborative — and we’re always asking “what’s next?”

Responsibilities
  • Develop and implement PR and communications strategies for AA’s insurance and financial services brands.
  • Build and maintain strong media relationships across business, consumer and insurance titles.
  • Produce engaging multimedia content, manage events, activations, and sponsorships.
  • Monitor, measure, and report on PR activity to ensure continuous improvement.
  • Partner with internal teams to align and strengthen communications
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