EMPLOYMENT STATUS: FULL-TIME

Servus is growing! We are currently looking for a full-time Pricing and Campaigns Support Analyst for our Products and Pricing team.
Servus Credit Union is Alberta’s largest member-owned credit union, known for building strong, resilient communities by helping our members feel good about their money. One of Canada’s Best Managed Companies for 20 consecutive years and ranked as one of the top banks in Canada on Forbes World’s Best Banks list for two years in a row, we are a team of smart, gutsy, and driven individuals.
Reporting to the Leader of Pricing and Campaigns, the Pricing and Campaign Support Analyst plays a key role in supporting the strategic analysis of pricing strategies and campaigns to optimize revenue and member acquisition in the financial industry. This role involves analyzing market trends, evaluating pricing models, and providing recommendations for promotional campaigns to ensure competitiveness and profitability. The analyst collaborates with cross-functional teams, including marketing, sales, finance, and product development, to drive data-driven decision-making.

More specifically, the scope of your responsibilities will include, but are not limited to:

• Develop, analyze, and refine pricing strategies for financial products, ensuring alignment with business objectives and market conditions.
• Monitor competitive market trends and assess the impact of pricing changes on member behavior and profitability.
• Design and evaluate targeted marketing campaigns, using data-driven insights to optimize performance and return on investment (ROI).
• Provide insights on pricing elasticity and recommend adjustments to enhance revenue generation.
• Work closely with cross-functional teams, including Product, Marketing, Risk, and Finance, to align pricing and campaign strategies with organizational goals.
• Partner with IT and Data teams to enhance pricing tools and reporting capabilities.
• Conduct deep-dive analysis into member segmentation, transaction patterns, and campaign effectiveness to enhance decision-making.
• Utilize statistical modeling, predictive analytics, and A/B testing to measure the impact of pricing adjustments and marketing initiatives.
• Support the development of dashboards and reports to track pricing performance and campaign KPIs.
• Ensure compliance with internal policies, regulatory requirements, and industry best practices related to pricing and promotional activities.

EXPERIENCE:

• 5-7 years of experience in pricing analysis, campaign analytics, or a related data-intensive role.
• Strong analytical skills with the ability to work with large, complex datasets and derive actionable insights.
• Proficiency in data analysis tools such as SQL, Python, or similar.
• Experience with BI tools like Tableau or Power BI.
• Experience in financial services, banking, or credit unions is preferred.
• Knowledge of statistical modeling, forecasting techniques, and marketing analytics.
• Excellent communication skills with the ability to present findings to stakeholders at various levels.
• Strong problem-solving skills and a strategic mindset with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

EDUCATION:

• Bachelor’s degree in Business, Economics, Finance, Data Science, or a related field. A Master’s degree is considered an asset.

ANY OTHER SPECIAL REQUIREMENTS NECESSARY TO DO THE JOB:

The position is considered remote/hybrid. The successful candidate will be expected to travel to Calgary or Edmonton on a quarterly basis for on-site team meet
The business may from time to time ask for branch and/or department support for special projects and/or areas experiencing staff shortages. All employees may be asked to volunteer to assist in areas of need during these times. These assignments could result in a change of hours, location, and/or travel.
Most importantly, we’re looking for candidates who align with our values. We live our values in how we do business. We’re not afraid to be different – in fact, we embrace our differences. We have a spirit that motivates us to give our best service to members every day. It’s our values that attract many people to Servus – and keep them with us. We embrace our culture and heritage, and we pride ourselves on our strong commitment to the communities we serve and our efforts to build and maintain member loyalty. If this sounds like you, then we encourage you to apply

• Develop, analyze, and refine pricing strategies for financial products, ensuring alignment with business objectives and market conditions.
• Monitor competitive market trends and assess the impact of pricing changes on member behavior and profitability.
• Design and evaluate targeted marketing campaigns, using data-driven insights to optimize performance and return on investment (ROI).
• Provide insights on pricing elasticity and recommend adjustments to enhance revenue generation.
• Work closely with cross-functional teams, including Product, Marketing, Risk, and Finance, to align pricing and campaign strategies with organizational goals.
• Partner with IT and Data teams to enhance pricing tools and reporting capabilities.
• Conduct deep-dive analysis into member segmentation, transaction patterns, and campaign effectiveness to enhance decision-making.
• Utilize statistical modeling, predictive analytics, and A/B testing to measure the impact of pricing adjustments and marketing initiatives.
• Support the development of dashboards and reports to track pricing performance and campaign KPIs.
• Ensure compliance with internal policies, regulatory requirements, and industry best practices related to pricing and promotional activities