EXPERIENCE AND PROFESSIONAL QUALIFICATIONS REQUIRED

• 10-15 years of relevant work experience with pricing and customer base management, ideally in a high-growth DTC subscription business or consumer tech with a role focused on retention, or in a pricing consultancy firm
• Experience working cross-functionally to plan and orchestrate price implementation and cohort retention plans at scale across product, strategy, finance, data and commercial teams

• Build, lead and drive a high performing pricing and cohort management team to deliver against strategies and KPIs
• Partner with the EMEA Consumer Strategy and global Pricing and Analytics team to inform and influence long-term pricing strategy, with a particular focus on insights and analysis from actual price changes
• Develop robust price implementation plans, working across operational teams to optimise customer communications, content and marketing plans and other steps to improve response to pricing
• Lead implementation of price plans as part of annual budget process, including mix across tiers, localisation across markets, and creating and assessing multiple scenarios
• Partner with Analytics and Product to develop tools enabling monitoring and targeting of specific customer cohorts for pricing, offer, upsell, acquisition, engagement and retention strategies
• Identify key ‘at risk’ customer cohorts, and set up bespoke commercial strategies working closely with Acquisition, Trading and Consumer Strategy teams, to optimise pricing, promotions, acquisition / engagement / retention for these cohort