Princial Product Manager Marketing Automation - Lounge by Zalando (all gend at Zalando
Berlin, Berlin, Germany -
Full Time


Start Date

Immediate

Expiry Date

07 Jun, 25

Salary

0.0

Posted On

07 Mar, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description
Responsibilities

THE ROLE & THE TEAM

The Lounge by Zalando Demand Tech team owns services dedicated to delivering “The Right Message to The Right People at The Right Time” on a global scale. We oversee the process of bringing exciting offers to over a million users daily through sophisticated, data-driven marketing automation.
We are growing rapidly and are searching for a Principal Product Manager with a strategic and entrepreneurial mindset, capable of building and iterating on the next generation of our marketing communication platform. If you are passionate about developing automated solutions that combine high-volume data pipelines, low-latency communications, and deep customer insights, we want to hear from you!

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • Co-Author & Execute Product Strategy: Collaborate on the product roadmap, propose innovative automation strategies, and pivot swiftly based on data-driven insights.
  • Drive Analytical Insights & Experimentation: Gather and analyze both qualitative and quantitative data, establish clear KPIs (CTR, CPA, ROI), and foster a culture of A/B testing and iterative improvements.
  • Own the Product Backlog: Partner with engineering to prioritize features aligned with business goals, ensuring technical requirements (APIs, microservices) are met for scalable marketing integrations.
  • Stakeholder Management & Communication: Coordinate with marketing, design, and data science teams to deliver seamless multi-channel campaigns, while regularly updating all stakeholders on progress and outcomes.
  • Promote AI-Driven Personalization: Leverage AI/ML for hyper-personalized messaging, dynamic segmentation, and automated page optimization, continuously refining strategies based on real-time user behavior.
  • Lead & Mentor: Guide junior and mid-level team members through structured coaching and feedback, cultivating a resilient, innovative, and growth-oriented team culture.
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