Principal AI Transformation (f/m/d) at KoRo Handels GmbH

Berlin, Berlin, Germany -

Full Time

Start Date

Immediate

Expiry Date

14 Sep, 26

Salary

0.0

Posted On

16 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

AI Strategy, LLM Tooling, Coding, API Integration, Prototyping, Change Management, Stakeholder Management, Commercial Instinct, Strategic Planning, Team Leadership, Product Management, Business Transformation

Industry

Retail Groceries

Description

Your tasks KoRo is a fast-growing, omni-channel food brand on a mission to make high-quality, sustainable products accessible to everyone. With ~350 employees across DACH, France, Italy, and the Netherlands, we operate at the intersection of e-commerce, retail, and brand. We move fast, build a lot of what we need ourselves, and we're now at a pivot point: AI is becoming a core lever for how we run the business – and we want someone to own it. The Role As Principal AI Transformation, you will define and execute KoRo's AI strategy across the entire company. You won't build AI for the sake of AI – you'll make our teams measurably more effective. Some functions need to deliver the same (or more) output with fewer people; others need to unlock entirely new capabilities. You'll work side-by-side with team leads to make both happen. You sit at C-1 level, reporting to the COO with a dotted line to the CEO. You will lead a small team (starting with one AI Senior Manager focused on infrastructure and enablement), define the AI targets across all teams, and act as the go-to AI advisor for every team lead as they take ownership for reaching those targets. This is a hybrid role: ~70% strategy, coaching, and enablement; ~30% hands-on building, prototyping, and unblocking. We don't want a slide-deck AI leader – we want someone who can sit down with a team and build the prototype that proves the point. What You'll Do Own the AI roadmap. Translate KoRo's business goals into a focused AI agenda. Decide where we go deep, where we go broad, and where we explicitly don't play. Coach team leads. Every team at KoRo has an AI-related goal in 2026 – Efficiency or Opportunity. You're the trusted advisor who helps team leads turn those goals into real, shipped outcomes. Ownership stays with them; you make sure they succeed. Shape the tool landscape. Decide what we buy, what we build, and what we deprecate. Own the strategic direction of our AI stack, Your AI Senior Manager handles the execution layer. Build when needed. Prototype quickly to prove value or unblock teams. You're comfortable writing code, wiring up APIs, and shipping a working tool in days when the situation calls for it. Drive transformation. Your job is to make AI the default way we think and work – not a tool people reach for, but the starting assumption every team builds their processes around. And to make sure that shift delivers measurable business value. Report to C-Level. You'll regularly update the C-Level on progress, blockers, and recommendations. You'll also represent AI strategy to our investors and board when relevant. Hire and grow the team. Starting with one direct report (AI Senior Manager, Infrastructure & Enablement) and building from there as we prove out the model. Your profile Must-haves: 7+ years of relevant experience, ideally a mix of strategic and hands-on roles. We're open on the exact path – founder, ex-consultant turned operator, AI lead at a scale-up, technical PM with AI focus. Strong technical foundation. You can read and write code, understand modern LLM tooling, and have shipped AI-powered features or internal tools yourself. Track record of driving change across functions, not just within a tech team. You've worked with non-technical stakeholders and made them more effective. Pragmatism over purism. You know when 80% is enough and when to invest in doing it right. Strong commercial instinct. You understand how a business makes money and you prioritize accordingly. Excellent communication in English (German is a plus but not required). What makes you stand out: You've been a founder, early employee, or operator at a high-growth company – you've seen what it takes to build something from zero. You've led a small high-leverage team before and know how to keep ownership distributed without losing direction. Experience in consumer, e-commerce, food, or retail – you understand the operating realities of a physical-product business. You're someone team leads actually want to work with: low ego, high bias for action, and the kind of person who makes others around you better. What you can expect from us A C-1 role with genuine influence – you'll directly shape how a 350-person company operates. Direct access to a C-Level team that already uses Claude daily and understands what AI can do. No convincing required at the top. Budget and autonomy to build the team and toolset you need. A growing, profitable business with the resources to invest and the discipline to focus. Hybrid working model, modern office in Berlin, and the usual perks (you can read about those elsewhere – they're not why you'd take this job). Sounds good? Then apply via our website, including all relevant documentation (CV & letter of motivation). We are looking for team members, not just workers. Let us know in a few sentences who you are and what motivates you! About us KoRo’s mission is to deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods. An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers. KoRo's ambition is to establish a European-wide omnichannel love brand and become a household name in natural and snack foods. KoRo was founded in Germany in 2014. The management team consists of CEO Florian Schwenkert, CFO Dr Daniel Kundt and COO Steffani Busch. The company employs more than 300 people and is headquartered in Berlin. A customer base of over 2.5 million people across Europe shop for KoRo products online at www.koro.com, as well as in supermarket household names and major drug store chains. The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity. Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!

Responsibilities

Define and execute the company-wide AI strategy to increase operational effectiveness and unlock new capabilities. Lead a specialized AI team and coach team leads to integrate AI into their default business processes.