OVERVIEW

We are seeking a highly motivated and experienced B2B Media Specialist that will be apart of the QuickBooks Acquisition team (Integrated Marketing, Web, Media, Search,Custom Content, Marketing Alliances & Partnerships). In this role, you will beresponsible for our mid-market media strategy for the newly launched Intuit EnterpriseSuite as well as cross sell\upsell other products within the QuickBooks platform. You willdevelop and own the B2B media strategies and then help manage the execution of thestrategies by working with; Media Channel Owners, Go To Market Partners, IntegratedMarketing Team, Media & Web Analytics, Sales and our outside partner agencies.You will be responsible for fleshing out an Account-Based Marketing (ABM) and ascaled media approach as we work on building our B2B marketing muscle. Afterstrategies are developed, you will take a key role in audience development using ourpreferred tech partner platforms and then work with an internal team to execute mediaagainst those strategies and audiences. In this role, you will partner with a talentedteam of growth marketers to develop and execute targeted marketing campaignsdesigned to engage and convert key accounts in the mid-market sector. You will need adeep understanding of performance media channels and a proven track record ofoptimizing marketing to sales lead flows.

Please refer the Job description for details