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Principal Demand Generation Manager at PTC
Boston, Massachusetts, United States -
Full Time

Start Date

Immediate

Expiry Date

05 Feb, 26

Salary

0.0

Posted On

07 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Demand Generation, Field Marketing, Project Management, Communication, Organizational Skills, Marketing Automation, CRM Systems, Analytical Mindset, Collaboration, Agility, Event Logistics, Email Campaigns, Performance Metrics, Stakeholder Alignment, Budget Management, Audience Targeting

Industry

Software Development

Description
Plan, execute, and optimize multi-channel demand programs — including webinars, executive dinners, regional networking events, and tradeshows. Lead end-to-end project management — managing timelines, budgets, deliverables, and stakeholder alignment for flawless execution. Collaborate cross-functionally with sales, product marketing, and corporate teams to align strategy, messaging, and audience targeting. Oversee event logistics including venue selection, vendor coordination, invitations, registration, and on-site management. Develop and execute nurture and email campaigns that move prospects through the buyer journey. Measure, analyze, and report performance to demonstrate ROI and drive continuous improvement. Operate with agility and accountability, executing with the speed of a startup while leveraging the resources of a global enterprise. Travel approximately 10-15% of the time to support regional events and team meetings. 6-10 years of B2B marketing experience with a required mix of demand generation and field marketing. Proven ability to lead integrated campaigns that drive measurable pipeline and revenue impact. Strong project management, communication, and organizational skills are required. Proficiency in marketing automation and CRM systems (Marketo and Salesforce preferred). Analytical mindset with experience tracking and optimizing performance metrics. Collaborative and proactive working style; comfortable navigating a large corporate environment while maintaining a nimble, entrepreneurial approach.
Responsibilities
Plan, execute, and optimize multi-channel demand programs while leading end-to-end project management. Collaborate cross-functionally to align strategy, messaging, and audience targeting.