Principal Digital Marketing Manager at Boston Scientific Corporation Malaysia

Arden Hills, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Feb, 26

Salary

0.0

Posted On

07 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, CRM, SEO, SEM, Analytics, Email Marketing, Social Media Marketing, Content Marketing, Website Strategy, Customer Relationship Management, Project Management, Presentation Skills, Interpersonal Communication, Data Visualization, Salesforce, Adobe Experience Manager

Industry

Medical Equipment Manufacturing

Description

Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader marketing to ensure an integrated marketing campaign strategy and activation. Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences. Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey. Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports. Regularly monitor analytics for campaigns and digital channels, collaborating with corporate analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership. Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation. Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills. Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in. Bachelor's degree in a relevant field, with a strong preference for marketing. Minimum of 5 years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment. Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs. Proficiency in Google Analytics and familiarity with data visualization tools such as Tableau. Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies. Ability to work effectively as part of a regionally diverse team in a fast-paced environment. Willingness to travel up to 10% based on business needs. Availability for travel and overtime as required by business commitments. MBA or advanced degree in a related field. Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.

Responsibilities

Support the development of the overall digital strategy and lead projects for digital campaigns targeting key audiences. Manage multiple programs simultaneously while collaborating with cross-functional teams and analytics resources to measure campaign performance.