WHO WE ARE:

At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. For the past seven years, NaturalMotion Studios has been named one of the Best Places to Work in the UK games industry by gamesindustry.biz. We are proudly part of the Zynga & Take-Two Interactive family.
Our Racing business is responsible for the CSR Racing franchise, including the #1 racing game on mobile, CSR2 and the groundbreaking next installment, CSR3. We are one of the most ambitious, successful, and creatively inclusive studio groups in the world. Based across two locations – London and Bangalore - the team loves welcoming diverse, humble, straightforward and ambitious talent, aspiring for award-winning excellence. People who want to find a place where they will be supported and encouraged to do the best work of their career.
We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.

POSITION OVERVIEW:

As Principal Game Designer on CSR3, you will take ownership of the game’s systems - particularly its economy and progression mechanics. Your mission is to architect and drive a robust, engaging, and sustainable game ecosystem that embraces the modern trends we see today across the industry’s character Gacha collection games. This leadership role demands a balance of vision, data-informed decision-making, and hands-on collaboration with cross-disciplinary partners.

• Systems & Economy: Lead design, tuning and evolution of CSR3’s economy, including multi-currency setups, progression loops, rewards, sinks, and monetisation systems.
• Collection & Gacha Systems: Define and balance gacha mechanics for unlocking and upgrading vehicles, parts, and meta resources.
• Design Strategy: Shape long and short-term progression pacing - from new player onboarding to endgame mastery. Ensuring motivation and retention across player segments.
• Meta Progression Design: Ensure synergy between racing gameplay and meta advancement, rewarding both skill and investment.
• Data & Live Ops: Partner closely with Product and Analytics teams to monitor KPIs, player behaviour, and live metrics. Drive iterative tuning and real-time responses for balancing and live events.
• Tooling & Implementation: Collaborate with engineering to define requirements for economy tuning tools, dashboards, and simulation frameworks. Participate in modelling and forecasting economically impactful scenarios.
• Cross-Functional Leadership: Communicate design intentions clearly across teams- Game Design, Product, Monetisation, Analytics, Engineering, Live Operations. Ensure cohesive vision and smooth implementation.
• Mentoring & Guidance: Provide leadership and mentorship to fellow designers, fostering a culture of best practices, creative pressure, and collaborative excellence.