Principal Growth Marketing Specialist at PTC

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Feb, 26

Salary

0.0

Posted On

08 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

E-commerce Marketing, Digital Marketing, SEO, SEM, PPC, Email Marketing, Content Marketing, Project Management, Lead Generation, Sales Funnel Management, Analytical Skills, Communication Skills, Organizational Skills, Collaboration, B2B Marketing, Data Analysis

Industry

Software Development

Description

Develop and execute comprehensive e-commerce marketing strategies to drive customer acquisition, optimize conversion rates, and increase brand visibility across all digital channels. Lead targeted digital marketing campaigns, including outbound emails, PPC, display ads, remarketing, and social media to drive commercial leads, increase traffic, and boost conversion rates. Manage and optimize SEO and SEM strategies to enhance organic and paid search performance, ensuring high visibility for our products on search engines. Design lead generation and nurturing strategies that align with sales and business goals. Collaborate closely with product marketing and cross-functional marketing teams to develop content that resonates for both new prospects (seat expansion) and existing customers (upsell/cross-sell) Analyze KPIs such as website traffic, conversion rates, sales, and customer behavior to continuously optimize campaigns. Monitor and report on e-commerce performance metrics, including sales, conversion rates, and ROI on digital marketing campaigns. Align e-commerce initiatives with channel marketing and ISS teams to ensure constructive collaboration and maximize overall e-commerce marketing impact. Bachelor's degree in marketing, business, or a related field. Minimum 3-5 years of experience in e-commerce marketing, preferably within the B2B software or SaaS industry. Strong understanding of digital marketing techniques, including SEO, SEM, paid advertising, email marketing, and content marketing. Excellent project management skills with the ability to manage multiple initiatives simultaneously. Ability to work independently while collaborating effectively in a team environment. In-depth understanding of the B2B buyer's journey, lead generation strategies, and sales funnel management. Familiarity with e-commerce trends, including personalization, AI-driven shopping experiences, and chatbots. Analytical mindset with the ability to derive actionable insights from data. Effective communication and organizational skills. Proactive self-starter who is eager to take ownership and drive results.

Responsibilities

Develop and execute comprehensive e-commerce marketing strategies to drive customer acquisition and optimize conversion rates. Lead targeted digital marketing campaigns and manage SEO and SEM strategies to enhance product visibility and performance.