Principal I, Business Development at Coupang

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

27 Aug, 26

Salary

0.0

Posted On

29 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Business Development, Project Management, Brand Partnership Management, Revenue Pipeline Management, Negotiation, Cross-functional Leadership, Performance Analysis, Digital Marketing, Account Management, Strategic Planning, Budget Allocation, Commercial Growth

Industry

Software Development

Description

About Rocket Now Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. Role Purpose Senior BD Specialist is a key driver of Rocket Now Japan’s commercial growth. This role is responsible for expanding brand partnerships, generating revenue through Ads and co-marketing initiatives, and owning the end-to-end execution of Business Development projects. This position goes beyond proposal or sales activities and carries full ownership for execution quality, performance outcomes, and operational excellence. What You Will Do 1. Business Development Project Ownership Lead end-to-end execution of BD projects, including SPAIS, Co-Marketing initiatives, and Ads solutions. Manage the full project lifecycle: planning → proposal development → brand-side negotiation → internal alignment → execution → monitoring → performance analysis. Ensure stable and on-time project launches that meet quality standards, internal processes, and compliance requirements. 2. Brand Partnership Management Act as the primary point of contact for brand-side marketing and BD managers (working-level to mid-level stakeholders). Lead negotiations on budget allocation, campaign structure, creative assets, and performance expectations. Identify upsell opportunities and new collaboration initiatives to deepen existing partnerships. 3. Revenue & Pipeline Management Build, manage, and grow revenue pipelines for Ads, co-funded promotions, and brand growth programs. Drive upsell conversations to expand campaign scale, frequency, and scope with existing brand partners. Forecast pipeline performance accurately while identifying and mitigating commercial risks. 4. Cross-functional leadership Work closely with Account Management (AM) teams to ensure store-level readiness and campaign accuracy. Collaborate with Tech, Back Office, Finance, and Marketing teams to deliver projects seamlessly. Provide structured feedback to the Team Lead on brand insights, execution issues, and emerging opportunities. 5. Success Metrics Execution Excellence Number of BD projects successfully executed (SPAIS / Co-funded / Ads). Percentage of projects launched on time without critical execution errors. Commercial Impact GMV uplift, campaign ROI, and overall revenue contribution. Ads pipeline performance, including lead volume, conversion rate, and revenue generated. Contribution to CAC efficiency improvement and customer retention. Collaboration & Quality Quality of cross-functional collaboration (speed, issue resolution, and alignment). Brand partner satisfaction, repeat campaign rate, and long-term partnership retention. Basic Qualifications 13–20+ years of experience in Business Development, Consulting, Account Management, Partner Marketing, or other commercial roles. Proven experience leading cross-functional projects with strong ownership. Strong communication and negotiation skills with brand or partner stakeholders. Ability to thrive in a fast-paced, execution-driven environment. Fluent-level Japanese (English proficiency is a plus). Preferred Qualifications Experience in F&B, retail, delivery/marketplace platforms, or digital marketing. Understanding of Ads products, performance metrics, and co-funding models. Demonstrated track record of delivering measurable commercial results. Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer. Details will be provided separately after receiving your application by email and/or during the job interview. Equal Opportunities CP One Japan/Rocket Now is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds: Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act. Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment. Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives. Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities. Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process. We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy https://www.coupang.jobs/jp/privacy-policy/ Privacy Notice Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/

Responsibilities

Lead the end-to-end execution of business development projects, including ads solutions and co-marketing initiatives to drive commercial growth. Manage brand partnerships and revenue pipelines while collaborating cross-functionally to ensure operational excellence.