Principal Marketing Automation Manager at Boston Scientific Corporation Malaysia

Arden Hills, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Apr, 26

Salary

0.0

Posted On

09 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Automation, Salesforce Marketing Cloud, Customer Data Management, Segmentation, Data Privacy, Campaign Design, User Acceptance Testing, Cross-BU Alignment, Stakeholder Engagement, Project Management, Journey Orchestration, Lead Scoring, Omnichannel Testing, Workflow Visualization, Consent Management, Continuous Improvement

Industry

Medical Equipment Manufacturing

Description

Your responsibilities will include: Responsible for execution, in partnership with IT, of complex, multi-channel campaigns and customer journeys. Implement advanced segmentation and personalization strategies in collaboration with marketing managers and business analysts. Support program builds by attending and clarifying business asks in backlog grooming sessions and validating accuracy and consumer experience in user acceptance testing. Facilitate cross-BU alignment by sharing learnings, standards, and reusable patterns. Drive the vision for marketing automation capabilities, aligning with organizational priorities and customer engagement strategies. Show up as a subject matter expert to guide stakeholders and decision-making on technology adoption and campaign design. Translate business needs into nuanced user stories and acceptance criteria for IT; manage functional requirements and fit-gap decisions. Create clear process documentation, workflow maps, and enablement materials for business and technical stakeholders. Uphold data privacy, consent management, and security protocols Bachelor's degree in Marketing, Information Technology, or related field. A minimum of 5 years in marketing automation, senior business analysis, or Salesforce Marketing Cloud implementations (Marketo/Eloqua experience also relevant). Demonstrated expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile/Ad Studio), with hands-on experience building advanced campaigns. Strong understanding of customer data management, segmentation, CDP/Data Cloud concepts, data quality, and consent. Proven ability to lead complex projects, influence cross-functional teams, and deliver outcomes in a matrixed environment. Excellent communication, stakeholder engagement, and vendor management skills. Track record of continuous improvement, scalability, and innovation. Experience with journey orchestration, lead scoring, and omnichannel testing/optimization. Familiarity with workflow visualization technologies (like Visio) and user story writing. Working knowledge of consent and data privacy best practices. Experience with Sales Cloud/CRM, form building, AI, and web content strategy.

Responsibilities

The Principal Marketing Automation Manager will execute complex, multi-channel campaigns and customer journeys in partnership with IT. They will drive the vision for marketing automation capabilities and facilitate cross-BU alignment by sharing learnings and standards.